世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

181.

Marketing and consumer research in the public interest / Ronald Paul Hill, editor.

by Hill, Ronald Paul.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Availability: Items available for loan: Call number: 658.83 Ma 1996 (1).

182.

Handbook of research on mobile marketing management / [edited by] Key Pousttchi, Dietmar G. Wiedemann.

by Pousttchi, Key, 1970- | Wiedemann, Dietmar G, 1977-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, c2010Availability: Items available for loan: Call number: 658.872 Ha 2010 (1).

183.

Color : messages and meanings : a Pantone color resource / Leatrice Eiseman.

by Eiseman, Leatrice.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Gloucester, Mass. : Cincinnati, Ohio : Hand Books Press ; Distributed by North Light Books, c2006Availability: Items available for loan: Call number: 155.91145 Ei 2006 (1).

184.

Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler.

by Wheeler, Alina.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Call number: 658.827 Wh 2006 (1).

185.

Lovemarks : the future beyond brands / Kevin Roberts.

by Roberts, Kevin, 1949-.

Edition: Saatchi & Saatchi designers' ed., 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Brooklyn, NY : PowerHouse Books, c2006Availability: Items available for loan: Call number: 658.827 Ro 2006 (1).

186.

Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, 1949-.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : PowerHouse Books, 2004Availability: Items available for loan: Call number: 658.827 Ro 2004 (1).

187.

Internet world guide to one-to-one Web marketing / Cliff Allen, Deborah Kania, Beth Yaeckel.

by Allen, Cliff, 1948- | Kania, Deborah, 1963- | Yaeckel, Beth.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley Computer Pub., c1998Other title: Guide to one-to-one Web marketing | Internet world.Availability: Items available for loan: Call number: 658.800285 Al 1998 (1).

188.

注意力商人 : 他們如何操弄人心?揭密媒體、廣告、群眾的角力戰 / 吳修銘(Tim Wu)著 ; 黃庭敏譯.

by 吳修銘 (Wu, Tim) | Wu, Tim | 黃,庭敏 (語言學).

Edition: 第一版Material type: Text

Text; Format: print ; Nature of contents: biography

; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : [新北市] : 天下雜誌出版大和圖書總經銷, 2018.04Other title: The epic scramble to get inside our heads | 他們如何操弄人心?揭密媒體.廣告.群眾的角力戰.Availability: No items available : Checked out (1).

189.

Branding and advertising / Seema Gupta.

by Gupta, Seema.

Material type: Text

Text; Format: microfiche ; Literary form: Not fiction Publisher: New Delhi : Global Indian Publications, 2009Availability: Items available for loan: Call number: 658.827 Gu 2009 (1).

190.

Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, 1949-.

Edition: 2nd ed., Expanded ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Call number: 658.827 Ro 2005 (1).

191.

Was there a Pepsi generation before pepsi discovered itp : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain; foreword by Richard S. Tedlow.

by Hollander,Stanley C | Germain,Richard.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, c1992 (repr. 1993)Availability: Items available for loan: Call number: 658.8348 Ho 1993 (1).

192.

The lovemarks effect : winning in the consumer revolution / Kevin Roberts.

by Roberts, Kevin, 1949-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Brooklyn, NY : PowerHouse Books, c2006Availability: Items available for loan: Call number: 658.8342 Ro2 2006 (1).

193.

Internet integrity : the truth about how ANY business can increase propfits on line / by Terry Dean.

by Dean, Terry.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New Castle, IN : MyMarketingCoach, c2006Availability: No items available : Damaged (1).

194.

Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems / Daniel S. Janal.

by Janal,Daniel S.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Van Nostrand Reinhold, c1995Availability: Items available for loan: Call number: 658.800285467 Ja 1995 (1).

195.

Advertising and marketing to the new majority / Gail Baker Woods.

by Woods, Gail Baker.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Belmont, Calif. : Wadsworth Pub. Co., c1995Availability: Items available for loan: Call number: 658.8348 Wo 1995 (1).

196.

Affiliate selling : building revenue on the web / Greg Helmstetter, Pamela Metivier.

by Helmstetter, Greg, 1967- | Metivier, Pamela.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c2000Availability: Items available for loan: Call number: 658.80025 He 2000 (1).

197.

Fashion exposed : graphics, promotion and advertising = Promotion, publicité et mode = Promoción, publicidad y moda = Propaganda, publicidade e moda.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Summary language: French, Spanish, Portuguese Publisher: Barcelona : Promopress, [2013]Copyright date: ©2013Availability: Items available for loan: Call number: 659.1974692 Fa 2013 (1).

198.

The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.

by Frank, Thomas (Thomas C.).

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago : University of Chicago Press, c1997Availability: Items available for loan: Call number: 381.30973 Fr 1997 (1).

199.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10e., global edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, [2015]Availability: Items available for loan: Call number: 659.1 Be4 2015 (1).

200.

Brandstand : strategies for retail brand building / Arthur A. Winters ... [et al.].

by Winters, Arthur A.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Visual Reference Publications, c2002Availability: Items available for loan: Call number: 659.1 Br 2002 (1).

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