世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

161.

Communicating fashion brands / [editor in chief, Lin Gengli].

by Lin, Gengli.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hong Kong : SendPoints, 2012Availability: Items available for loan: Call number: 687.0688 Co 2012 (1).

162.

The media handbook / Helen Katz.

by Katz, Helen E.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1995Availability: Items available for loan: Call number: 659 Ka 1995 (1).

163.

The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.

by Chaney, Paul, 1955-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley & Sons, c2009Availability: Items available for loan: Call number: 658.872 Ch 2009 (1).

164.

Leap : a revolution in creative business strategy / Bob Schmetterer.

by Schmetterer, Bob.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2003Availability: Items available for loan: Call number: 658.8 Sc35 2003 (1).

165.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, c2010Availability: Items available for loan: Call number: 659 Ka 2010 (1).

166.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen.

Edition: 5th edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2014Availability: Items available for loan: Call number: 659 Ka 2014 (1).

167.

Web design : e-commerce / ed. Julius Wiedemann.

by Wiedemann, Julius.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English, French, German Publisher: Keoln ; London : Taschen, [2006?]Availability: Items available for loan: Call number: 658.872 We 2006 (1).

168.

Marketing without wires : targeting promotions and advertising to mobile device users / Kim M. Bayne.

by Bayne, Kim M.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c2002Availability: Items available for loan: Call number: 658.84 Ba9-2 2002 c.2 (2).

169.

No cover image available

Understanding your online customer [videorecording] / Einstein Network Ltd.

by Dunlop, Tessa | Bloxham, Mike | Dukes, Carol | Einstein Network (Firm) | MediaMatters (Firm).

Material type: Film

Film; Type of visual material: videorecording Publisher: London : Hong Kong : Einstein Network Ltd. ; MediaMatters Ltd., c2002Availability: Items available for reference: 等待編目中Call number: VR 658.872 Un 2002 (1). :

170.

Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry.

by Quesenberry, Keith A, 1971- [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lanham, Maryland : Rowman & Littlefield, [2016]Availability: Items available for loan: Call number: 658.872 Qu 2016 (1).

171.

What makes people click : advertising on the Web / written by Jim Sterne.

by Sterne, Jim, 1955-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Indianapolis, IN : Que, c1997Other title: Advertising on the Web.Availability: Items available for loan: Call number: 658.84 St3 1997 (1).

172.

Regulating online behavioural advertising through data protection law / Jiahong Chen.

by Chen, Jiahong (Law teacher) [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK ; $a Northampton, Massachusetts, USA : Edward Elgar Publishing Limited, [2021]Availability: No items available : Checked out (1).

173.

Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.

by Lindstrom, Martin, 1970- | Seybold, Patricia B | Millward Brown (Firm).

Edition: Rev. pbk. ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, Va. : Kogan Page, 2004Availability: Items available for loan: Call number: 658.8343 Li 2004 (1).

174.

Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

by Kardes, Frank R | Herr, Paul, 1956- | Nantel, Jacques | Conference on Advertising and Consumer Psychology (23rd : 2004 : Montréal, Québec).

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2005Availability: Items available for loan: Call number: 658.8342 Ap 2005 (1).

175.

Buzzmarketing : get people to talk about your stuff / Mark Hughes.

by Hughes, Mark, 1965-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Portfolio, c2005Other title: Buzz marketing.Availability: Items available for loan: Call number: 659.133 Hu 2005 (1).

176.

Campaign planner for promotion and IMC / Shay Sayre.

by Sayre, Shay.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : London : South-Western ; International Thomson, c2002Other title: Campaign planner for promotion and Integrated Marketing Communications.Availability: Items available for loan: Call number: 659.113 Sa 2002 (1).

177.

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: c2018Availability: Items available for loan: Call number: 658.827 Wh 2018 (1).

178.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: Call number: 659.1 Be4 2007 (1).

179.

How to make a fortune on the information superhighway : everyone's guerrill a guide to marketing on the Internet and other on-line services / Laurence A. Canter and Martha S. Siegel.

by Canter,Laurence A | Siegel,Martha S.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : HaperCollins, c1994Availability: Items available for loan: Call number: 658.8 Ca5 1994 (1). Damaged (1).

180.

Understanding social media : how to create a plan for your business that works / Damian Ryan.

by Ryan, Damian.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015Availability: Items available for loan: Call number: 658.872 Ry 2015 (1).

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