世新大學圖書館 catalog › Details for: Marketing channels : infomercials, and the future of televised marketing /

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Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans.

By: Evans, Craig RobertMaterial type: Text

TextPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1994Description: xxv, 308 p. : ill. ; 24 cmISBN: 0130751510:Subject(s): Television advertising | Advertising -- Television programs | Marketing channels

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館一樓密集書庫	圖書	659.143 Ev 1994 (Browse shelf)	Available		E020508

Total holds: 0

Includes bibliographical references (p. 289-290) and index.

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