Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans.
Material type: TextPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1994Description: xxv, 308 p. : ill. ; 24 cmISBN: 0130751510:Subject(s): Television advertising | Advertising -- Television programs | Marketing channelsItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 659.143 Ev 1994 (Browse shelf) | Available | E020508 |
Total holds: 0
Includes bibliographical references (p. 289-290) and index.
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