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1.
Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.

by Fifield,Paul | Gilligan,Colin.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Oxford] : Butterworth Heiemann, c1995Availability: Items available for loan: Call number: 658.8 Fi3 1995 (1).

2.
International marketing strategy / Paul Fifield and Keith Lewis.

by Fifield,Paul | Lewis,Keith.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Oxford] : Butterworth Heinemann, c1995Availability: Items available for loan: Call number: 658.848 Fi 1995 (1).

 

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