Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.
Material type: TextPublisher: Cambridge, Mass. : Harvard University Press, 2003Description: vi, 328 p. ; 24 cmISBN: 0674011465 (alk. paper); 9780674011465 (alk. paper)Subject(s): Universities and colleges -- United States -- Marketing | Education, Higher -- Public relations -- United States | Marketing | Universiteiten | Universités -- États-Unis -- Marketing | Enseignement supérieur -- Relations publiques -- États-Unis | Enseignement universitaire | Marketing | Relations publiques | Université | États-Unis | Öffentlichkeitsarbeit | Hochschule | Forschungstransfer | USAItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 378.73 Ki 2003 (Browse shelf) | Available | E121170 |
Includes bibliographical references (p. 265-314) and index.
Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning.
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