世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

Your search returned 8 results.

	1.	Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm \| Institute of Marketing. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Call number: 380.1 Mc2 1999 (2). Place hold Add to cart (remove)
	2.	Strategic marketing planning / Malcolm McDonald. by McDonald, Malcolm. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1993Availability: Items available for loan: Call number: 658.802 Mc-3 1993 (1). Place hold Add to cart (remove)
	3.	The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by McDonald, Malcolm \| Wilson, Hugh, 1962-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Availability: Items available for loan: Call number: 658.84 Mc4 2002 (1). Place hold Add to cart (remove)
	4.	Market segmentation : how to do it how to profit from it / Malcolm McDonald and Ian Dunbar by McDonald, Malcolm \| Dunbar, Ian, 1951-. Edition: 2nd edMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Basingstoke : Macmillan, c1998Availability: Items available for loan: Call number: 658.802 Mc-2 1998 (1). Place hold Add to cart (remove)
	5.	Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers. by McDonald, Malcolm \| Rogers, Beth, 1957- \| Chartered Institute of Marketing. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: Call number: 380.1 Mc2-2 1998 (1). Place hold Add to cart (remove)
	6.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) \| McDonald, Malcolm. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Availability: Items available for loan: Call number: 658.827 De 2003 (1). Place hold Add to cart (remove)
	7.	Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) \| McDonald, Malcolm \| De Chernatony, L. (Leslie). Creating powerful brands. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: Call number: 658.827 De 1998 (1). Place hold Add to cart (remove)
	8.	Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. by McDonald, Malcolm \| Christopher, Martin. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2003Availability: Items available for loan: Call number: 658.8 Mc26 2003 (1). Place hold Add to cart (remove)

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