世新大學圖書館

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1.
Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : International Thomson Business Press, 1999Availability: Items available for loan: Call number: 658.8 Ki7 1999 (1).

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2.
The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.

by Kitchen, Philip J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Availability: Items available for loan: Call number: 658.8 Rh 2003 (1).

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3.
A reader in marketing communications / edited by Philip J. Kitchen ... [et al.].

by Kitchen, Philip J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2005Availability: Items available for loan: Call number: 658.802 Re 2005 (1).

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4.
The future of marketing : critical 21st century perspectives / edited by Philip J. Kitchen.

by Kitchen, Philip J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2003Availability: Items available for loan: Call number: 658.800112 Fu 2003 (1).

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5.
Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker.

by Kitchen, Philip J | Pelsmacker, Patrick de, 1957-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2004Availability: Items available for loan: Call number: 658.80014 Ki 2004 (1).

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6.
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

by Schultz, Don E | Kitchen, Philip J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000Availability: Items available for loan: Call number: 658.848 Sc 2000 (1).

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