世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

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	1.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul \| Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Call number: 658.8342 Pe 2002 (1). Place hold Add to cart (remove)
	2.	Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson. by Olson, Jerry C. (Jerry Corrie), 1944- \| Reynolds, Thomas J. (Thomas John), 1947-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum, 2001Availability: Items available for loan: Call number: 658.8342 Un 2001 (1). Place hold Add to cart (remove)