世新大學圖書館

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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 6th ed. / International ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, c2004Availability: Items available for loan: Call number: 659.1 Be4 2004 (1). Damaged (1).

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2.
Cram101 textbook outlines to accompany: Advertising and promotion, Belch and Belch, 6th edition.

by Belch, George E. (George Edward), 1951-. Advertising and promotion | Belch, Michael A. Advertising and promotion.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [S.l.] : Academic Internet Publishers (AIPI), c2007Other title: Cram 101 textbook outlines to accompany: Advertising and promotion, Belch and Belch, 6th edition..Availability: Items available for loan: Call number: 659.1 Cr 2007 (1).

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3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: Call number: 659.1 Be4 2007 (1).

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4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10e., global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, [2015]Availability: Items available for loan: Call number: 659.1 Be4 2015 (1).

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