世新大學圖書館 catalog › Details for: Strategic marketing planning /

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Strategic marketing planning / Malcolm McDonald.

By: McDonald, MalcolmMaterial type: Text

TextSeries: The Cranfield management research seriesPublisher: London : Kogan Page, 1993Description: 222 p. : ill. ; 23 cmISBN: 0749407670:Subject(s): Marketing -- Planning | Strategic planning

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.802 Mc-3 1993 (Browse shelf)	Available		E032599

Total holds: 0

Includes bibliographical references and index.

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