Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.
Material type:
TextSeries: CIM professionalPublisher: Oxford ; Boston : Butterworth-Heinemann, 1998Description: xvi, 194 p. : ill. ; 24 cmISBN: 075063278XSubject(s): Selling -- Key accounts | Marketing -- Key accounts
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 380.1 Mc2-2 1998 (Browse shelf) | Available | E043230 |
Total holds: 0
"Published in association with The Chartered Institute of Marketing."
Includes bibliographical references (p. [187]-188) and index.
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