世新大學圖書館 catalog › Details for: Principles of marketing /

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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: Text

TextSeries: Prentice-Hall series in marketing: Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1991Edition: 5th edDescription: xxiii, 711 p. : col. ill. ; 29 cmISBN: 0136912478; 0137216890 (pbk.)Subject(s): Marketing

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.8 Ko-2 1991 (Browse shelf)	Available		E015743

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Includes bibliographical references and indexes.

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