Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
Material type:
TextPublisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000Description: 280 p. : ill. ; 24 cmISBN: 0844225223Subject(s): Export marketing | Export marketing -- Management | Communication, International | Export marketing -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.848 Sc 2000 (Browse shelf) | Available | E050497 |
Total holds: 0
Includes bibliographical references (p. 267-273) and index.
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