世新大學圖書館

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1.
故事行銷聖經 : 好萊塢編劇教父在反廣告時代最關鍵的指引 = Storynomics : story-driven marketing in the post-advertising world / 羅伯特.麥基(Robert McKee), 湯瑪斯.格雷斯(Thomas Gerace)著 ; 陳琇玲譯

by 麥基 (Mckee, Robert), 1941- [文字作者] | Mckee, Robert, 1941- [author.] | 格雷斯 (Gerace, Thomas) [文字作者] | Gerace, Thomas [author.] | 陳,琇玲 (工業管理) [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 台北市 : 商周出版 : 英屬蓋曼群島商家庭傳媒股份有限公司城邦分公司發行, 2019.04Distributor: [新北市] : 聯合發行股份有限公司 Other title: story-driven marketing in the post-advertising world. | 好萊塢編劇教父在反廣告時代最關鍵的指引.Availability: Items available for loan: Call number: 496 8342 (2).

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2.
故事的力量 : 正中靶心,連結目標客群,優化品牌價值的飛輪策略行銷 = The storytelling edge : how to transform your business, stop screaming into the void, and make people love you / 喬.拉佐斯卡斯(Joe Lazauskas), 申恩.史諾(Shane Snow)著 ; 莊安祺譯

by 拉佐斯卡斯 (Lazauskas, Joe) [文字作者] | Lazauskas, Joe | 史諾 (Snow, Shane) [文字作者] | Snow, Shane [author.] | 莊,安祺 (西洋文學) [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版事業股份有限公司, 2019.05Other title: How to transform your business, stop screaming into the void, and make people love you. | 正中靶心,連結目標客群,優化品牌價值的飛輪策略行銷.Availability: Items available for loan: Call number: 496 84654 (1).

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