世新大學圖書館

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1.
注意力商人 : 他們如何操弄人心?揭密媒體、廣告、群眾的角力戰 / 吳修銘(Tim Wu)著 ; 黃庭敏譯.

by 吳修銘 (Wu, Tim) | Wu, Tim | 黃,庭敏 (語言學).

Edition: 第一版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : [新北市] : 天下雜誌出版 大和圖書總經銷, 2018.04Other title: The epic scramble to get inside our heads | 他們如何操弄人心?揭密媒體.廣告.群眾的角力戰.Availability: No items available : Checked out (1).

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2.
懂顧客心思的話術最好賣 : 早一步知道客戶要什麼,下一步就讓他買單 = BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers / 德魯.艾瑞克.惠特曼(Drew Eric Whitman)著 ; 何玉方譯

by 惠特曼 (Whitman, Drew Eric) [文字作者] | 何,玉方 (語言學) [譯者] | Whitman, Drew Eric [author.].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 台北市 : 商業周刊, 2019.04Distributor: [新北市] : 高見文化行銷股份有限公司 Other title: 21 hidden principles of consumer psychology for winning new customers. | 早一步知道客戶要什麼,下一步就讓他買單.Availability: Items available for loan: Call number: 496.5 83582 (2).

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3.
關鍵行銷 : 消費心理大師10大黃金行銷課 = The advertising effect : how to change behaviour / 亞當.費里爾(Adam Ferrier), 珍妮佛.佛萊明(Jennifer Fleming)著 ; 王直上譯.

by 費里爾 (Ferrier, Adam) [文字作者] | 佛萊明 (Fleming, Jennifer (Jennifer A.)) [文字作者] | Ferrier, Adam [author] | Fleming, Jennifer (Jennifer A.) [author] | 王,直上 [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 遠流出版事業股份有限公司 2018.08Other title: How to change behaviour | 消費心理大師10大黃金行銷課.Availability: Items available for loan: Call number: 496.34 83533 (1).

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