世新大學圖書館

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1.
人性鍊金術 : 奧美最有效的行銷策略 = Alchemy : the dark art and curious science of creating magic in brands, business, and life / 羅里.薩特蘭(Rory Sutherland)著 ; 林俊宏譯

by 薩特蘭 (Sutherland, Rory), 1965- [文字作者] | Sutherland, Rory, 1965- [author.] | 林,俊宏 (英語) [譯者].

Edition: 第一版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : 遠見天下文化出版股份有限公司, 2020.02Distributor: [新北市] : 大和書報圖書股份有限公司 Other title: Dark art and curious science of creating magic in brands, business, and life. | 奧美最有效的行銷策略.Availability: No items available : Checked out (1).

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2.
品牌親密度 : 6大原型x3大階段x3大層級,增強品牌與消費者互動與共鳴,圈粉又圈錢 = Brand intimacy : a new paradigm in marketing / 馬里奧.納塔雷利(Mario Natarelli), 蕾娜.普拉派爾(Rina Plapler)著 ; 溫力秦譯

by 納塔雷利 (Natarelli, Mario) [文字作者] | Natarelli, Mario [author.] | 普拉派爾 (Plapler, Rina) [文字作者] | Plapler, Rina [author.] | 溫,力秦 [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 台北市 : 日月文化出版股份有限公司, 2019.05Distributor: [新北市] : 聯合發行股份有限公司 Other title: New paradigm in marketing. | 6大原型x3大階段x3大層級,增強品牌與消費者互動與共鳴,圈粉又圈錢.Availability: Items available for loan: Call number: 496 85443 (1).

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3.
故事的力量 : 正中靶心,連結目標客群,優化品牌價值的飛輪策略行銷 = The storytelling edge : how to transform your business, stop screaming into the void, and make people love you / 喬.拉佐斯卡斯(Joe Lazauskas), 申恩.史諾(Shane Snow)著 ; 莊安祺譯

by 拉佐斯卡斯 (Lazauskas, Joe) [文字作者] | Lazauskas, Joe | 史諾 (Snow, Shane) [文字作者] | Snow, Shane [author.] | 莊,安祺 (西洋文學) [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版事業股份有限公司, 2019.05Other title: How to transform your business, stop screaming into the void, and make people love you. | 正中靶心,連結目標客群,優化品牌價值的飛輪策略行銷.Availability: Items available for loan: Call number: 496 84654 (1).

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4.
關鍵行銷 : 消費心理大師10大黃金行銷課 = The advertising effect : how to change behaviour / 亞當.費里爾(Adam Ferrier), 珍妮佛.佛萊明(Jennifer Fleming)著 ; 王直上譯.

by 費里爾 (Ferrier, Adam) [文字作者] | 佛萊明 (Fleming, Jennifer (Jennifer A.)) [文字作者] | Ferrier, Adam [author] | Fleming, Jennifer (Jennifer A.) [author] | 王,直上 [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 遠流出版事業股份有限公司 2018.08Other title: How to change behaviour | 消費心理大師10大黃金行銷課.Availability: Items available for loan: Call number: 496.34 83533 (1).

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5.
網紅這樣當 : 從社群經營到議價簽約,爆紅撇步、業配攻略、合作眉角全解析 / 布莉塔妮.漢納希(Brittany Hennessy)著 ; 蔡裴驊譯

by 漢納希 (Hennessy, Brittany) [文字作者] | Hennessy, Brittany [author.] | 蔡,裴驊 [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 台北市 : 日月文化出版股份有限公司, 2019.07Distributor: [新北市] : 聯合發行股份有限公司 Other title: Building your personal brand in the age of social media. | 從社群經營到議價簽約,爆紅撇步.業配攻略.合作眉角全解析.Availability: Items available for loan: Call number: 496 86572 (1).

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