關鍵行銷 : 消費心理大師10大黃金行銷課 = The advertising effect : how to change behaviour / 亞當.費里爾(Adam Ferrier), 珍妮佛.佛萊明(Jennifer Fleming)著 ; 王直上譯.

By: 費里爾 (Ferrier, Adam) [文字作者]Contributor(s): 佛萊明 (Fleming, Jennifer (Jennifer A.)) [文字作者] | Ferrier, Adam [author] | Fleming, Jennifer (Jennifer A.) [author] | 王,直上 [譯者]Material type: TextTextLanguage: Chinese Original language: English Series: 實戰智慧: 457Publisher: 臺北市 遠流出版事業股份有限公司 2018.08Edition: 初版Description: 397面 : 圖 ; 21公分Content type: text Media type: unmediated Carrier type: volumeISBN: 9789573283287Other title: 原文題名之副題名 How to change behaviour | 消費心理大師10大黃金行銷課Uniform titles: Advertising effect 中文 Subject(s): Advertising -- Psychological aspects | Consumer behavior | Branding (Marketing) | Influence (Psychology) | 消費心理學 | 消費者行為 | 廣告心理學
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
中文圖書區
圖書 496.34 83533 (Browse shelf) Available C462891
Total holds: 0

參考書目: 面378-396

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