Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe.
Material type:
TextSeries: International business collectionPublisher: New York, N.Y. : Business Expert Press, 2009Description: xxi, 378 p. : ill. ; 23 cmISBN: 9781606490358 (pbk.); 1606490354 (pbk.); 9781606490365 (ebook); 1606490362 (ebook)Subject(s): Export marketing | Globalization -- Economic aspects | International business enterprises
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.84 Cz 2009 (Browse shelf) | 毀損 Damaged | E108845 |
Total holds: 0
Includes bibliographical references and index.
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