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41.
Marketing today / Gordon Oliver.

by Oliver, Gordon, 1941-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Prentice Hall, 1995Availability: Items available for loan: Call number: 658.8 Ol 1995 (1).

42.
Marketing management and strategy / Peter Doyle.

by Doyle, Peter, 1943-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, 1994Availability: Items available for loan: Call number: 658.8 Do 1994 (1).

43.
Marketing management and strategy / Peter Doyle.

by Doyle, Peter, 1943-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, 1997Availability: Items available for loan: Call number: 658.8 Do 1997 (1).

44.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, 2001Availability: Items available for loan: Call number: 658.8 Ko-2 2001 (1).

45.
Marketing strategy / Paul Fifield.

by Fifield, Paul | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, c1998Availability: Items available for loan: Call number: 658.802 Fi 1998 (1).

46.
Marketing / Geoff Lancaster and Paul Reynolds.

by Lancaster, Geoffrey | Reynolds, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Institute of Management Foundation : Butterworth Heinemann, 1995Availability: Items available for loan: Call number: 658.8 La6 1995 (1).

47.
The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, 2001Availability: Items available for loan: Call number: 658.802 Lu 2001 (1).

48.
Marketing : an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Availability: Items available for loan: Call number: 658.8 Ko 1993 (1).

49.
Marketing strategy in play : questioning to create difference / Mark E. Hill.

by Hill, Mark E.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Business Expert Press, 2010Availability: No items available : Damaged (1).

50.
Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc O. Opresnik.

by Armstrong, Gary [aut] | Kotler, Philip (Philip J.), 1931- [aut] | Opresnik, Marc O [com].

Edition: Thirteenth edition, global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, [2016]Copyright date: c2017Availability: Items available for loan: Call number: 658.8 Ar 2017 (1).

51.
The marketing imagination / Theodore Levitt.

by Levitt,Theodore.

Edition: new, expanded ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, N.Y. : The Free Press, c1986Availability: Items available for loan: Call number: 658.8 Le 1986 (1). Items available for reference: 已報銷Call number: 658.8 Le 1986 c.2 (1).

52.
MKTG 7 / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: Student ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Andover : South-Western ; Cengage Learning [distributor], 2014Availability: Items available for loan: Call number: 658.8 La-4 2014 (1).

53.
Marketing / Joel R. Evans, Barry Berman.

by Evans,Joel R | Berman,Barry.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New York, NY : Macmillan, c1982Availability: Items available for loan: Call number: 658.8 Ev 1982 (1). Items available for reference: 已報銷Call number: 658.8 Ev 1982 c.3 (2). Damaged (1).

54.
Study guide to accompany marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell.

by Mason, Joseph Barry | Ezell, Hazel F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Plano, Tex. : Business Publications, 1987Availability: Items available for reference: 已報銷Call number: 658.8 Ma 1987 c.2 (7). : Damaged (1).

55.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: No items available : Damaged (1).

56.
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Financial Times/Prentice Hall, 2004Availability: Items available for loan: Call number: 658.802 Ho 2004 (1).

57.
Destination marketing organisations / by Steven Pike.

by Pike, Steven.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Oxford : Elsevier, 2004Availability: Items available for loan: Call number: 338.47910688 Pi 2004 (1).

58.
Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.

by Oswald, Laura.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Call number: 658.802 Os 2012 (1).

59.
Social media and interactive communications : a service sector reflective on the challenges for practice and theory / edited by Mark Durkin, Aodheen McCartan and Mairead Brady.

by Durkin, Mark | McCartan, Aodheen | Brady, Mairead.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2017Availability: Items available for loan: Call number: 658.8 So24 2017 (1).

60.
Measuring marketing : 103 key metrics every marketer needs / John Davis.

by Davis, John, 1960 Feb. 17-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007Availability: Items available for loan: Call number: 658.8 Da8 2007 (1).

 

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