Public relations practices in Poland.
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TextDescription: 99 pSubject(s): Mass Communications | Business Administration, Marketing | 0708 | 0338Dissertation note: Masters Thesis (M.A.)--CALIFORNIA STATE UNIVERSITY, FULLERTON, 1997. Summary: The downfall of Communism in 1989 brought forth mass communications opportunities for all organizations behind the Iron Curtain. Economic development, privatization and press freedom lay the groundwork for modern-day public relations practices throughout Poland.Summary: This thesis explores the practices and functions of public relations in Poland in relation to the theoretical concepts of the Grunig and Hunt (1984) four models of public relations. These models are--press agentry, public information, two-way asymmetrical, and two-way symmetrical. Research also focused on the presence of the cultural interpreter model in Poland.Summary: Data were collected through personal interviews and written questionnaires in early 1997 throughout Poland. Both methods concluded that generic principles of public relations can be applied to the practice of public relations in Poland, although results varied between methods. Qualitative results revealed an idealistic model, whereas qualitative methods reflected more of the actual practice.Summary: The public information and press agentry models were the most popular, although evidence showed a progressive move toward the two-way asymmetrical and two-way symmetrical models. Overwhelming support was found for the public relations role of cultural interpreter.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 電子資源 | 世新大學圖書館 電子資源 | 電子資源(限館內閱覽) | ER (Browse shelf) | Not for loan | EB000257 |
Source: Masters Abstracts International, Volume: 36-01, page: 0008.
Chair: SHAY SAYRE.
Masters Thesis (M.A.)--CALIFORNIA STATE UNIVERSITY, FULLERTON, 1997.
The downfall of Communism in 1989 brought forth mass communications opportunities for all organizations behind the Iron Curtain. Economic development, privatization and press freedom lay the groundwork for modern-day public relations practices throughout Poland.
This thesis explores the practices and functions of public relations in Poland in relation to the theoretical concepts of the Grunig and Hunt (1984) four models of public relations. These models are--press agentry, public information, two-way asymmetrical, and two-way symmetrical. Research also focused on the presence of the cultural interpreter model in Poland.
Data were collected through personal interviews and written questionnaires in early 1997 throughout Poland. Both methods concluded that generic principles of public relations can be applied to the practice of public relations in Poland, although results varied between methods. Qualitative results revealed an idealistic model, whereas qualitative methods reflected more of the actual practice.
The public information and press agentry models were the most popular, although evidence showed a progressive move toward the two-way asymmetrical and two-way symmetrical models. Overwhelming support was found for the public relations role of cultural interpreter.
School code: 6060.
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