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Basic Marketing : a global-managerial approach / E.Jerome McCarthy, William D. Perreault.

By: McCarthy,E.JeromeContributor(s): Perreault,William DMaterial type: Text

TextLanguage: English Series: The Irwin series in marketingPublisher: Chicago : Irwin, c1996Edition: 12th edDescription: xxvi, 833, [35] p. : ill. ; 26 cmISBN: 0256139903 (cl.)Subject(s): Marketing -- Management

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館一樓密集書庫	圖書	858.8 Mc 1996 (Browse shelf)	Available		E021786

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Includes bibliographical references and index.

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