Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
Material type:
TextPublisher: New York : Palgrave Macmillan, 2003Description: p. cmISBN: 0333994361 (cloth); 033399437X (pbk.)Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Mc26 2003 (Browse shelf) | Available | E062628 |
Total holds: 0
Includes bibliographical references and index.
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