Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill, c2002Edition: 6th edDescription: xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cmISBN: 0072410647 (alk. paper)Subject(s): Consumer behavior | Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8342 Pe 2002 (Browse shelf) | Available | E060212 |
Total holds: 0
Includes bibliographical references and index.
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