世新大學圖書館 catalog › Details for: Basic marketing : a managerial approach /

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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

By: McCarthy, E. Jerome (Edmund Jerome)Contributor(s): Perreault, William DMaterial type: Text

TextSeries: Irvin series in marketingPublisher: Homewood, IL : Irwin, c1990Edition: 10th edDescription: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.)ISBN: 0256068658; 0256083983 (International ed.)Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- Management

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Item type	Current location	Collection	Call number	Copy number	Status	Barcode
書	世新大學圖書館一樓密集書庫	圖書	658.8 Mc 1990 c.4 (Browse shelf)	0256068658	已報銷	E065448
書	世新大學圖書館一樓密集書庫	圖書	658.8 Mc 1990 c.2 (Browse shelf)	0256068658	已報銷	E011377
書	世新大學圖書館一樓密集書庫	圖書	658.8 Mc 1990 c.3 (Browse shelf)	0256068658	已報銷	E028300
書	世新大學圖書館一樓密集書庫	圖書	658.8 Mc 1990 (Browse shelf)	0256068658	毀損 Damaged	E011376

Total holds: 0

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Includes bibliographical references (p. 678-701).

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