The marketing of library and information services 2 / edited by Blaise Cronin. by Cronin, Blaise | McKenna, Regis. Marketing in an age of diversity | Kotler, Philip. Megamarketing | Bergsma, Ennius. From market research to business research | Carlzon, Jan. Putting the customer first: the key to service strategy | Cropley, Jacqueline. As you sow, so shall you reap: understanding the value of information | Cronin, Blaise. Value for money: finding and taking fresh opportunities | Maguire, Carmel. Marketing in the Australian food industry: the information base | Lovelace, Eugenia. Marketing in the Australian food industry: the information base | Ginman, Miriam. Information culture and business performance | Smith, Roy. Marketing the library | Gallimore, Alec. Marketing a public sector business library: developing a strategy | Griffith, Leah. Political marketing of the rural library | Blunden-Ellis, John. Services marketing and the academic library | Schauder, Don. Entrepreneurship and the academic library: insights from organization theory | Woodsworth, Anne. The model research library: planning for the future | Allen, Nancy. The model research library: planning for the future | Hoadley, Irene. The model research library: planning for the future | Lester, June. The model research library: planning for the future | Molholt, Pat. The model research library: planning for the future | Nitecky, Danuta. The model research library: planning for the future | Wetherbee, Lou. The model research library: planning for the future | Hamalainen, Patricia. Niche products for the manager | Penniman, W. David. Tomorrow's library today | Zachert, Martha Jane. Marketing measures for information services | Williams, Robert V. Marketing measures for information services | Olaisen, Johan L. Pricing strategies for library and information services | Virgo, Julie A. C. Costing and pricing information services | Warner, Alice Sizer. Information brokering: the state of the art | Wood, Lawraine. Running the library as a profit making business | Hawkins, Donald T. In search of ideal information pricing | Josephine, H. B. University libraries and information services for the business community | Bailey, Stephen J. Charging for public services | Kent, Calvin A. The privatizing of government informatoin - economic considerations | Davenport, Lizzie. Marketing electronic information | Cronin, Blaise. Marketing electronic information | Arnold, Stephen E. End-users: dreams or dollars | Field, Anne R. The data dealers turning a mountain of information into gold | Arnold, Stephen E. Stromy weather in the datasphere: the problems of pricing and marketing electronic information | Gross, Andrew C. The information vending machine | Crawshaw, S. Online buying behaviour - how customers choose hosts and databases | Aitchison, T. M. Miles conrad memorial lecture - aspects of quality | Cronin, Blaise. Approaches to market research | Myers, John. Consumers and markets - Stimulating and fulfilling consumer demands | Childers, Thomas. Evaluative research in the library and information field | Williams, Robert V. Productivity measurements in special libraries: prospects and problems for use in performance evaluation | Land, Anthony. Consumer attitudes to public libraries: the Which? report | Eagleton, Kathleen M. Quality assurance in Canadian hospital libraries: the challenge of the eighties | Borgman, Christine L. Human factors in the use of information systems: research methods and results | Pejtersen, Annelise Mark. The 'BOOK HOUSE': an icon based database system for fiction retrieval in public libraries | Slater, Margaret. Careers and the occupational image.
Material type: 
Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Aslib, 1992Availability: Items available for loan: Call number: 021.7 Ma 1992 (1).
