世新大學圖書館

Includes bibliographical references.

Marketing in an age of diversity / Regis McKenna -- Megamarketing / Philip Kotler -- From market research to business research / Ennius Bergsma -- Putting the customer first: the key to service strategy / Jan Carlzon.

As you sow, so shall you reap: understanding the value of information / Jacqueline Cropley -- Value for money: finding and taking fresh opportunities / Blaise Cronin -- Marketing in the Australian food industry: the information base / Carmel Maguire and Eugenia Lovelace -- Information culture and business performance / Miriam Ginman.

Marketing the library / Roy Smith -- Marketing a public sector business library: developing a strategy / Alec Gallimore -- Political marketing of the rural library / Leah Griffith -- Services marketing and the academic library / John Blunden-Ellis -- Entrepreneurship and the academic library: insights from organization theory / Don Schauder -- The model research library: planning for the future / Anne Woodsworth, Nancy Allen, Irene Hoadley, June Lester, Pat Molholt, Danuta Nitecky and Lou Wetherbee -- Niche products for the manager / Patricia Hamalainen -- Tomorrow's library today / W. David Penniman -- Marketing measures for information services / Martha Jane Zachert and Robert V. Williams.

Pricing strategies for library and information services / Johan L. Olaisen -- Costing and pricing information services / Julie A. C. Virgo -- Information brokering: the state of the art / Alice Sizer Warner -- Running the library as a profit making business / Lawraine Wood -- In search of ideal information pricing / Donald T. Hawkins -- University libraries and information services for the business community / H. B. Josephine -- Charging for public services / Stephen J. Bailey -- The privatizing of government informatoin - economic considerations / Calvin A. Kent.

Marketing electronic information / Lizzie Davenport and Blaise Cronin -- End-users: dreams or dollars / Stephen E. Arnold -- The data dealers turning a mountain of information into gold / Anne R. Field -- Stromy weather in the datasphere: the problems of pricing and marketing electronic information / Stephen E. Arnold -- The information vending machine / Andrew C. Gross -- Online buying behaviour - how customers choose hosts and databases / S. Crawshaw -- Miles conrad memorial lecture - aspects of quality / T. M. Aitchison.

Approaches to market research / Blaise Cronin -- Consumers and markets - Stimulating and fulfilling consumer demands / John Myers -- Evaluative research in the library and information field / Thomas Childers -- Productivity measurements in special libraries: prospects and problems for use in performance evaluation / Robert V. Williams -- Consumer attitudes to public libraries: the Which? report / Anthony Land -- Quality assurance in Canadian hospital libraries: the challenge of the eighties / Kathleen M. Eagleton -- Human factors in the use of information systems: research methods and results / Christine L. Borgman -- The 'BOOK HOUSE': an icon based database system for fiction retrieval in public libraries / Annelise Mark Pejtersen -- Careers and the occupational image / Margaret Slater.