Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2007Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN: 0073255963; 0073101265; 9780073101262; 0071105891; 9780071105897Subject(s): Advertising | Sales promotion | Communication in marketing | Reclame | Promotie (public relations)
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659.1 Be4 2007 (Browse shelf) | Available | E084790 |
Total holds: 0
Includes bibliographical references (p. 763-789) and indexes.
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