世新大學圖書館

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由上而下的行銷戰術 / 萊斯‧艾爾(Ries, Al), 特羅特‧傑克(Trout, Jack)著;突破叢書編譯小組譯.

by 萊斯,艾爾 (Ries, Al) | 突破叢書編譯小組 [譯] | 陶特,傑克 (Trout, Jack) [著].

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 定通公司出版部出版：臺灣英文雜誌社總代理, 民78Availability: Items available for loan: Call number: 496.5 885-2 (2). Items available for reference: 已報銷Call number: 496.5 885-2 c.3 (6).

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2.
逆思考行銷 : 從戰術導出戰略／由下往上式思考行銷 / 賴茲(Al Ries),傑克.屈特(Jack Trout)著;蕭富峰譯.

by 萊斯,艾爾 (Ries, Al) | 陶特,傑克 (Trout, Jack) | 蕭富峰.

Edition: 二版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1992[民91]Other title: 由下而上的行銷戰術.Availability: Items available for loan: Call number: 496.5 885-2A 91 (1).

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3.
逆思考行銷 : 從戰術導出戰略/由下往上式思考行銷 / 賴茲(Al Ries),傑克.屈特(Jack Trout)著;蕭富峰譯.

by 萊斯,艾爾 (Ries, Al) | 陶特,傑克 (Trout, Jack) | 蕭富峰.

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民78(民79五刷)Other title: 由下而上的行銷戰術.Availability: Items available for loan: Call number: 496.5 885-2A 79 c.2 (2). Items available for reference: 已報銷Call number: 496.5 885-2A 79 c.3 (6).

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