量化行銷時代 : 貝佐斯與亞馬遜經營團隊都在做,15個關鍵行銷計量指標 = Data-driven marketing : the 15 metrics everyone in marketing should know / 馬克.傑佛瑞(Mark Jeffery)著 ; 高英哲譯.

By: 傑佛瑞 (Jeffery, Mark), 1965-Contributor(s): Jeffery, Mark, 1965- [author] | 高,英哲 (英語) [譯者]Material type: TextTextLanguage: Chinese Original language: English Publisher: 新北市 大牌出版 遠足文化事業股份有限公司發行 2018.09Edition: 初版Description: 390面 : 圖 ; 21公分Content type: text Media type: unmediated Carrier type: volumeISBN: 9789869664431Other title: 原文題名之副題名 15 metrics everyone in marketing should know | 貝佐斯與亞馬遜經營團隊都在做,15個關鍵行銷計量指標Uniform titles: Data-driven marketing 中文 Subject(s): Marketing research | Marketing -- Mathematical models | Marketing -- Case studies | 行銷學 | 個案研究
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