世新大學圖書館

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1.
行銷學 : 精華理論與本土案例 : 最適合本土的行銷學教科書 = Marketing management / 戴國良著.

by 戴,國良 (商業).

Edition: 四版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Publisher: 臺北市 : 五南, 2018.04Other title: 最適合本土的行銷學教科書.Availability: Items available for loan: Call number: 496 83562-15 107 (1).

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2.
行銷學 : 精華理論與本土案例 = Marketing management / 戴國良著

by 戴,國良 (商業) [文字作者].

Edition: 五版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Publisher: 台北市 : 五南圖書出版股份有限公司, 2019.05Other title: 精華理論與本土案例 | Marketing management..Availability: Items available for loan: Call number: 496 83562-15 108 (1).

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3.
圖解行銷學 / 戴國良著.

by 戴國良.

Edition: 初版Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2011[民100]Availability: Items available for loan: Call number: 496 83562-12 (1).

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4.
行銷企劃管理 : 理論與實務 = Marketing planning / 戴國良著.

by 戴國良.

Edition: 五版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: 臺北市 : 五南, 2017[民106]Other title: Marketing planning.Availability: Items available for loan: Call number: 496 83562-6 106 (1).

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