世新大學圖書館 catalog › Results of search for 'su:"消費者行為"'

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	1.	No cover image available 消費者對戲劇節目中商品置入接受度之研究 : 以民視娘家為例 / 劉培玉(pei-yu LIU)撰. by 劉培玉 (pei-yu LIU). Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 劉培玉, 民98[2009]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The research of consumer acceptability toward the product placement strategies in the TV programs A case of prime-time soap opera "MAIDEN HOME".Availability: Items available for reference: Not for loanCall number: TH 008.8 874321 (1). : Damaged (2). Add to cart (remove)
	2.	No cover image available 電台節目置入性行銷探討 : 以國泰人壽贊助飛碟電台《行銷大贏家》節目為例 / 黃麗璸撰. by 黃麗璸 [撰]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 黃麗璸, 民96[2007]Dissertation note: 碩士論文--世新大學傳播研究所 Other title: A Case study of product placement marketing on Taiwan's UFO radio program "The Winner in Marketing" sponsored by Cathay Life.Availability: Items available for loan: Call number: TH 008.8 835316 c.2 (2). Items available for reference: Not for loanCall number: TH 008.8 835316 (1). Place hold Add to cart (remove)