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廣告行銷讀本 / 蕭富峰著. by 蕭,富峰. Edition: 初版Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 台北巿 : 遠流, 民80[1991]Availability: Items available for loan: Call number: 497 86364-2 (1). Items available for reference: 絕版 (1).
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2.
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認識廣告 / 莊麗卿著. by 莊,麗卿. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民84Availability: Items available for loan: Call number: 497 8557-2 (2).
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3.
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逆思考行銷 : 從戰術導出戰略/由下往上式思考行銷 / 賴茲(Al Ries),傑克.屈特(Jack Trout)著;蕭富峰譯. by 萊斯,艾爾 (Ries, Al) | 陶特,傑克 (Trout, Jack) | 蕭富峰. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民78(民79五刷)Other title: 由下而上的行銷戰術.Availability: Items available for loan: Call number: 496.5 885-2A 79 c.2 (2). Items available for reference: 已報銷Call number: 496.5 885-2A 79 c.3 (6).
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廣告媒體運用手冊 : 廣告訊息有效傳播技術指南 / 馬丁‧戴維斯(Martyn P. Davis)著;王知一譯. by 馬丁‧戴維斯 (Davis, Martyn P.) | 王知一. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版公司, 民78Other title: The effective use of advertising.Availability: Items available for loan: Call number: 497.4 8365 (2). Items available for reference: 已報銷Call number: 497.4 8365 c.10 (13). Damaged (2).
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逆思考行銷 : 從戰術導出戰略／由下往上式思考行銷 / 賴茲(Al Ries),傑克.屈特(Jack Trout)著;蕭富峰譯. by 萊斯,艾爾 (Ries, Al) | 陶特,傑克 (Trout, Jack) | 蕭富峰. Edition: 二版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1992[民91]Other title: 由下而上的行銷戰術.Availability: Items available for loan: Call number: 496.5 885-2A 91 (1).
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啊哈!公關 : 行銷策略大師談公關與廣告的新定位 / Al Ries, Laura Ries合著;李芳齡譯. by 萊斯,艾爾 (Ries, Al) | 萊斯,蘿拉 (Ries, Laura) | 李芳齡. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版公司, 2003[民92]Availability: Items available for loan: Call number: 497 885 (2).
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7.
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創意就是財富 / 郭 泰著. by 郭,泰. Edition: 二版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民81(二刷)Availability: Items available for loan: Call number: 440.6 843-2 81 (1).
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創意66點 : 培養創意思考 / 技巧的66個實例 / 郭 泰著. by 郭,泰. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民79Availability: Items available for loan: Call number: 440.6 843 (2). Items available for reference: 已報銷Call number: 440.6 843 c.3 (3).
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賣點100 : 商品行銷創意實例 / 張永誠著. by 張,永誠. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民78(民79六刷)Availability: Items available for loan: Call number: 496.5 8762-2 79 c.2 (2). Items available for reference: 已報銷Call number: 496.5 8762-2 79 c.3 (3).
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小廣告vs郵購行銷 / [金恩‧諾曼](King, Norman)著;王詠心譯. by 金恩,諾曼 (King, Norman) | 王,詠心 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民81Availability: Items available for loan: Call number: 497 8643 (2). Damaged (1).
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