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Your search returned 5 results.

1.
廣告學 : 策略與管理 / 李孟麗,徐村和合著.

by 李,孟麗 | 徐,村和 (管理科學) [著].

Edition: 二版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 五南, 民88Other title: Advertising strategy & manamement.Availability: Items available for loan: Call number: 497 8445 88 c.2 (2).

2.
廣告與行銷 / 柳婷著.

by 柳,婷.

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 民88Availability: Items available for loan: Call number: 497 857 (3).

3.
廣告文案 / Bruce Bendinger著;張佩娟,鐘岸真譯.

by 班丁格,布魯斯 (Bendinger, Bruce) | 張佩娟 [譯] | 鐘岸真 [譯].

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Spoken language: English Publisher: 臺北市 : 五南, 1998[民87]Availability: Items available for loan: Call number: 497.5 84545 (1).

4.
廣告創意 / 蕭湘文著.

by 蕭湘文.

Edition: 初版二刷Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 五南, 民88[1999]Other title: Creativity in advertising.Availability: Items available for loan: Call number: 497 86363 88 (1). Items available for reference: 已報銷Call number: 497 86363 88 c.2 (1).

5.
廣告說服力 / John O'Shaughnessy, Nicholas J. O'Shaughnessy著;呂奕欣譯.

by 歐沙納希,約翰 (O'Shaughnessy, John) | 歐沙納希,尼可拉斯 (O'Shaughnessy, Nicholas)著 | 呂奕欣 [譯.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Original language: English Publisher: 臺北縣永和市 : 韋伯文化, 2006[民95]Other title: Persuasion in advertising..Availability: Items available for loan: Call number: 497.1 8755 (1).

 

116臺北市木柵路一段17巷1號 (02)22368225 轉 82252 

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