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入口網站橫幅廣告與社群網站廣告對品牌權益影響之比較研究 / 洪培修撰. by 洪培修 [撰]. Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 新北市淡水區 : 撰者, 民102[2013]Dissertation note: 碩士論文--淡江大學企業管理學系 Other title: A comparative study on brand equity between the advertisements of homepage and social networking sites.Availability: Items available for reference: Not for loanCall number: TH 008.494M 8248 (1). :
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閱聽人對電梯數位看板廣告態度之研究 / 莫淑玲撰. by 莫淑玲. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 莫淑玲, 民100.08Dissertation note: 碩士論文--世新大學圖文傳播暨數位出版學研究所 Other title: A Study on the Audience Attitudes Toward Elevator Digital Signage Advertising.Availability: Items available for reference: Not for loanCall number: TH 008.4877M 8863 (1). : Damaged (2).
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廣告與社會文化價值關聯性的探討 : 以時報廣告文化金像獎為例 / 伍衛民撰. by 伍衛民 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民90[2001]Dissertation note: 碩士論文--國立臺灣大學商學研究所 Availability: Items available for reference: Not for loanCall number: TH 008.496M 8675 (1). :
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房地產廣告代言人選用模式之研究 / 謝高生撰. by 謝,高生. Material type: Text; Format:
print
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Not fiction
; Audience:
General;
Language: Chinese Publisher: 謝高生, 民94[2005]Dissertation note: 碩士論文-世新大學新聞傳播學院傳播管理學系 Availability: Items available for reference: Not for loanCall number: TH 008.8 82363 (1). : Damaged (2).
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我國廣告代理商變遷之研究 / 簡義益撰. by 簡義益 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民84[1995]Dissertation note: 碩士論文--國立臺灣大學商學研究所 Other title: Research on the organizational evolution of advertising agencies in Taiwan.Availability: Items available for reference: Not for loanCall number: TH 008.496M 8623 (1). :
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同性戀廣告與議題活動的廣告態度與品牌認同研究 : 以台灣IKEA為例 / 郭家凱 by 郭家凱. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 郭家凱 民110.07Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩士班 Other title: The study of gay agenda in advertisement attitude and brand identity - Take IKEA Taiwan as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 84656 (1). :
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廣告標語對消費者態度影響之研究:修辭格之分類應用 / 吳玉雯撰. by 吳玉雯 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北縣淡水鎮 : 撰者, 民93[2004]Dissertation note: 碩士論文--淡江大學企業管理學系碩士班 Availability: Items available for reference: Not for loanCall number: TH 008.494M 88372 (1). :
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手機簡訊內容與廣告效果之關聯性 : 以豪宅仲介為例 / 張瓊羽撰. by 張瓊羽 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The Relationship between Mobile Text Message Content and Advertisement Effect: A case study of the mansion agency.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8774 (1). : Damaged (2).
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台灣報業廣告經營與經濟發展之關聯性研究 / 吳志雲撰. by 吳,志雲. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 吳志雲, 民91[2002]Dissertation note: 碩士論文--銘傳大學傳播管理研究所 Availability: Items available for reference: Not for loanCall number: TH 008.8 88333 (1). :
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智慧型手機應用程式內廣告對消費者購買意願影響之研究 / 顏德儀撰. by 顏德儀. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 顏德儀, 民102.06Dissertation note: 碩士論文--世新大學資訊傳播學研究所 Other title: A Study on Smartphone Apps with Advertisements Influencing Consumers'Purchasing.Availability: Items available for reference: Not for loanCall number: TH 008.028M 8255 (1). : Damaged (2).
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性別辨識系統運用於互動看板廣告之研究 / 徐乾祐撰. by 徐乾祐. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 徐乾祐, 民102.08Dissertation note: 碩士論文--世新大學資訊傳播學研究所 Other title: A study of the Gender Recognition Using for Interactive Signage.Availability: Items available for reference: Not for loanCall number: TH 008.028M 8543 (1). : Damaged (2).
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情感性訴求對網路橫幅廣告效果之影響 / 黃莉慧撰. by 黃莉慧. Material type: Text; Format:
print
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Not fiction
; Audience:
General;
Language: Chinese Publisher: [臺北市] : 撰者, 民93Dissertation note: 碩士論文--世新大學傳播研究所 Other title: Impact of emotional appeal on web banner advertising effects.Availability: Items available for reference: Not for loanCall number: TH 008.8 83632 (1). : Damaged (2).
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網路瀏覽行為之探勘分析 / 王曾甫撰. by 王曾甫. Material type: Text; Literary form:
Not fiction
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Specialized;
Language: Chinese Publisher: 台北市 : 王曾甫, 民101.05Dissertation note: 碩士論文--世新大學資訊管理學研究所 Other title: Clustering Customers Based on Web-Browsing Logs.Availability: Items available for reference: Not for loanCall number: TH 008.4948M 84333 (1). : Damaged (2).
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網路廣告使用者之使用行為研究 / 江靖貴撰. by 江靖貴. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 江靖貴, 民97[2008]Dissertation note: 碩士論文--世新大學資訊管理學研究所 Other title: A Study on Users' Attitudes toward Internet Advertising.Availability: Items available for reference: Not for loanCall number: TH 008.8 833413 (1). : Damaged (2).
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電視廣告、符號消費與麥當勞之研究 / 謝亦欣撰. by 謝,亦欣. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北縣 : 謝亦欣, 2003[民92]Dissertation note: 碩士論文--淡江大學大眾傳播學系 Other title: The Study of McDonald's TV Commercials and Symbolic Consumption.Availability: Items available for reference: Not for loanCall number: TH 008.8 8229 (1). :
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廣告與社會變遷之研究 : 中華汽車個案分析 / 吳風行撰. by 吳風行 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民100[2011]Dissertation note: 碩士論文--國立政治大學廣告學系 Other title: Advertising with social change the presentation of social class: A study of CMC commercials in Taiwan.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8857 (1). :
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街頭廣告招牌對來台旅客感受台北街景意象影響之分析 / 李鈴華撰. by 李鈴華. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 北臺市 : 李鈴華, 民94Dissertation note: 碩士論文--世新大學管理學院觀光學系 Other title: The Influence of Advertising Panel on Perceiving Taipei Streets Image by Foreign Tourists.Availability: Items available for reference: Not for loanCall number: TH 008.8 845610 (1). : Damaged (2).
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情感‧信仰‧烏托邦 : 從「我的第一次世界都在看」談看與被看的政治廣告 / 蔡行健撰. by 蔡行健. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 蔡行健, 民95Dissertation note: 碩士論文--世新大學圖文傳播暨數位出版學系 Other title: Passion,Faith,and Utopia The Ways of Seeing in Political Advertisings "The Whole World Witnesses My First Time".Availability: Items available for reference: Not for loanCall number: TH 008.8 84793 (1). : Damaged (4).
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網路書店首頁橫幅廣告內容呈現模式對廣告效果之影響 / 張簡碧萱撰. by 張簡碧萱 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學圖文傳播暨數位出版學研究所 Other title: The Effect of Content Presentention Mode of Banner Ads in Online Bookstore Homepage.Availability: Items available for reference: Not for loanCall number: TH 008.4877M 87645 (1). : Damaged (2).
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電視廣告、品牌形象與麥當勞之研究 / 陳慧芬撰. by 陳,慧芬. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北縣 : 陳慧芬, 2003[民92]Dissertation note: 碩士論文--淡江大學大眾傳播學系 Other title: A Study on TV Commercials, Brand Image and McDonald's.Availability: Items available for reference: Not for loanCall number: TH 008.8 87372 (1). :
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