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741.
運動產業串流廣告影片內容分析 : 以Nike、Adidas、Under Armour公司之YouTube影音頻道為例 / 黃教翔

by 黃教翔.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 黃教翔 民109.01Dissertation note: 碩士論文--世新大學資訊傳播學系碩士班 Other title: The content analysis of advertising streaming video in sports industry: a case study on YouTube video channel of Nike、Adidas and Under Armour.Availability: Items available for reference: Not for loanCall number: TH 008.028M 8373 (1). :

742.
供應鏈中的產品協同研發模式採購延遲策略與合作性廣告機制之賽局研究 / 黃智合撰.

by 黃,智合.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 黃智合, 民93Dissertation note: 碩士論文-世新大學管理學院資訊管理學系 Other title: 供應鏈中的產品協同研發模式、採購延遲策略與合作性廣告機制之賽局研究 | A game-theoretic analysis of collaborative product development models,purchasing postponement strategy and co-operative advertising mechanism in a supply Chain.Availability: Items available for reference: Not for loanCall number: TH 008.8 83667 (1). : Damaged (2).

743.
文化創意產品特質之分析研究 / 王湘涵撰.

by 王湘涵 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 王湘涵, 民96[2007]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: A Study on Analyzing Cultural Creative Products.Availability: Items available for reference: Not for loanCall number: TH 008.8 843411 (1). : Damaged (2).

744.
電視購物頻道國外旅遊商品購買意願研究 / 吳宜靜撰.

by 吳,宜靜 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 吳宜靜, 民95[2006]Dissertation note: 碩士論文--世新大學觀光學系 Other title: Consumer Behavior of Travel Packages on TV Shopping Network.Availability: Items available for reference: Not for loanCall number: TH 008.8 88354 (1). : Damaged (2).

745.
國立台中技術學院商業設計系作品集 / 曾曉筠、邱斯頓編輯.

by 曾,曉筠 | 邱,斯頓 [編].

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 台中巿 : 國立台中技術學院商設系2004年畢業委員會, 民93[2004]Other title: National Taichung Institute of Technology Department Of Commercial Design | 國立台中技術學院2004商業設計系作品集.Availability: Items available for loan: Call number: 964 83663 93 (1).

746.
行動廣告類型及其商業模式之研究 / 黃梅芳撰.

by 黃梅芳.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 黃梅芳, 民98[2009]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: A study of Mobile Advertising typologing and business modeling.Availability: Items available for reference: Not for loanCall number: TH 008.8 833714 (1). : Damaged (2).

747.
有線分組付費與多元選擇方案對台灣有線電視的影響 / 陸靖天

by 陸靖天.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 陸靖天 民108.07Dissertation note: 碩士論文--世新大學傳播管理學系碩士班 Other title: The impact of cable group payment and multiple choice schemes on Taiwan cable TV.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 84374 (1). :

748.
品牌置入於音樂錄影帶之效果研究 / 吳郁婷撰.

by 吳郁婷.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 吳郁婷, 民100.06Dissertation note: 碩士論文--世新大學傳播管理學系研究所 Other title: The Study of Brand Placement Effect on Consumer's Attitude and Behavior Intention Use Music Video as an Example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8857 (1). : Damaged (2).

749.
別怕換老闆 : 百萬富豪的成功筆記 / 史考特‧史蒂芬(Scott, Steven K.)著;楊美齡譯.

by 斯科特,史蒂芬 (Scott, Steven K.) | 楊,美齡 [譯].

Edition: 第一版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : [臺北縣三重市] : 天下遠見出版公司出版 黎銘圖書公司總經銷, 1999[民88]Availability: Items available for loan: Call number: 496.5 85753 (2).

750.
廣告價值模式及互動性對旅遊產品購買意願之影響 : 以LINE官方帳號為例 / 陳茂仁.

by 陳茂仁.

Material type: Text Text; Format: print Publisher: 陳茂仁 民111.07Dissertation note: 碩士論文--世新大學觀光學研究所(含碩專班). Other title: The impact of advertising value model and interactivity to purchase intention of tour products: an example of LINE official account.Availability: Items available for reference: Not for loanCall number: TH 008.992M 87466 (1). :

751.
關鍵行銷 : 消費心理大師10大黃金行銷課 = The advertising effect : how to change behaviour / 亞當.費里爾(Adam Ferrier), 珍妮佛.佛萊明(Jennifer Fleming)著 ; 王直上譯.

by 費里爾 (Ferrier, Adam) [文字作者] | 佛萊明 (Fleming, Jennifer (Jennifer A.)) [文字作者] | Ferrier, Adam [author] | Fleming, Jennifer (Jennifer A.) [author] | 王,直上 [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 遠流出版事業股份有限公司 2018.08Other title: How to change behaviour | 消費心理大師10大黃金行銷課.Availability: Items available for loan: Call number: 496.34 83533 (1).

752.
反菸廣告的第三人效果 / 宋德貞撰.

by 宋德貞 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 宋德貞, 民96[2007]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The Third-Person Effect of Anti-Smoking Advertisement.Availability: Items available for reference: Not for loanCall number: TH 008.8 865410 (1). : Damaged (2).

753.
以專利探勘技術建構元宇宙知識本體地圖 : 廣告應用新趨勢 / 林潔珊.

by 林潔珊.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 林潔珊 民112.06Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩士班 Other title: 廣告應用新趨勢 | Using Patent Mining Technique to Construct the Ontology of Metaverse : New Trends in Advertising Applications..Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8724 (1). :

 

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