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701.
手機軟體廣告面對青年群體的優化研究 / 鄧忠焰

by 鄧忠焰.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 鄧忠焰 民109.01Dissertation note: 碩士論文--世新大學圖文傳播暨數位出版學系碩士班 Other title: An optimization study of cellular phone software advertisement to young generation.Availability: Items available for reference: Not for loanCall number: TH 008.4877M 8543 (1). :

702.
網路廣告效果之研究 : 圖像互動和人際互動觀點之探討 / 吳佩珊著.

by 吳,佩珊.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 吳佩珊, 民94[2005]Dissertation note: 碩士論文--世新大學傳播研究所 Availability: Items available for reference: Not for loanCall number: TH 008.8 88742 (1). : Damaged (2).

703.
國民黨及民進黨競選文宣策略之比較 : 以2010年台北與高雄市長選舉為例 / 張秉豐撰.

by 張秉豐.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 張秉豐, 民100.07Dissertation note: 碩士論文--世新大學新聞學研究所 Other title: Comparison of KMT and DPP Campaign Communication Strategies Examples of Taipei and Kaohsiung Mayor Campaign in Taiwan, 2010.Availability: Items available for reference: Not for loanCall number: TH 008.890M 8795 (1). : Damaged (2).

704.
Google AdSense專家教你靠廣告點擊率輕鬆賺 : YouTuber、部落客都適用,60招獲利祕技大公開! / 石田健介, 河井大志著 ; 陳幼雯譯

by 石田,健介, 1976- [文字作者] | 河井,大志, 1986- [文字作者] | 陳,幼雯 (日語) [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: Japanese Publisher: 台北市 : 台灣東販股份有限公司, 2018.11Distributor: [新北市] : 聯合發行股份有限公司 Other title: 収益.集客が1.5倍UPするプロの技60. | YouTuber.部落客都適用,60招獲利祕技大公開!.Availability: Items available for loan: Call number: 496 84597 (1).

705.
臺灣百年生活圖錄. 廣告時代 / 楊蓮福, 高傳棋, 吳菡著.

by 楊蓮福 | 高傳棋 | 吳菡.

Edition: 初版Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 博揚文化公司出版 貿騰發賣公司總經銷, 2009[民98]Other title: The Taiwan pictures of 100 yesrs.Availability: Items available for loan: Call number: 673.24025 8683 v.6 (6).

706.
行動廣告與移動影音家外廣告的創意應用與發展策略 : 以MOVINGSTAGE為例 / 馮建彰.

by 馮建彰.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Chinese Publisher: 臺北市 : 馮建彰, 民108.01Dissertation note: 碩士技術報告--世新大學傳播管理學系碩士班 Other title: Innovative applications and development strategies for mobile advertising and mobile digital billboards : take MOVINGSTAGE as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 82752 (1). : Damaged (1).

707.
競選影片幻想主題分析 : 以2018高雄市長韓國瑜為例 / 廖音策

by 廖音策.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 廖音策 民110.07Dissertation note: 碩士論文--世新大學廣播電視電影學系媒體應用組碩士班 Other title: The fantasy theme analysis of election campaign’s advertisement:a case study of the Han Kuo-Yu for the 2018 Kaohsiung mayor election.Availability: Items available for reference: Not for loanCall number: TH 008.897M 8539 (1). :

708.
堅持賴東明 冒險楊淑鈴 : 傑出廣告人&終身成就獎紀念特刊 2005年 張素華,魏茂國著.

by 張素華 | 魏茂國.

Edition: 初版Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 滾石文化出版, 2006[民95]Availability: Items available for loan: Call number: 497.07 8736 (1). Damaged (1).

709.
突破演算法、分享破百萬的9大公式 [電子資源] : 為何他們的影片暴擊人心,創造話題、流量和商機 = Break through the noise : the nine rules to capture global attention / 提姆.史代普(Tim Staples), 約許.楊(Josh Young)著 ; 尤采菲譯

by 史代普 (Staples, Tim) | 楊 (Young, Josh) | 尤采菲 | Staples, Tim | Young, Josh | 聯合線上股份有限公司.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : 三采文化, 2020Other title: 為何他們的影片暴擊人心,創造話題、流量和商機 | Break through the noise : the nine rules to capture global attention.Online access: udn讀書館電子書;校外閱讀全文需設定VPN. Availability: No items available :

710.
微電影式廣告與一般電視廣告對消費者品牌態度及購買意願之研究 / 撰.

by 黃于珺 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The Effect of Microfilm Versus TV Advertising on Consumers'Brand Attitudes and Purchasing Intentions.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 83542 (1). : Damaged (2).

711.
從男性身體清潔用品廣告探究男體意像 / 陳定槤撰.

by 陳定槤 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 陳定槤, 民96[2007]Dissertation note: 碩士論文--世新大學新聞學研究所 Other title: The Symbolic Analysis of Advertisments about Male Body Cleaners.Availability: Items available for reference: Not for loanCall number: TH 008.8 876716 (1). : Damaged (2).

712.
摘星的人 / 瓊安.庫芙琳(Joan Kufrin)著;林渭富譯.

by 庫芙琳,瓊安 (Kufrin, Joan) | 林渭富.

Edition: 初版Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Chinese Original language: English Publisher: 臺北市 : 滾石文化, 2004[民93]Other title: 李奧.貝納 摘星的人.Availability: Items available for loan: Call number: 785.28 86354 (1).

713.
2020年總統大選中民進黨廣告之幻想主題分析 / 邵榆文

by 邵榆文.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 邵榆文 民111.01Dissertation note: 碩士論文--世新大學口語傳播暨社群媒體學系碩士班 Other title: The fantasy theme analysis of the DPP’s campaign commercials for the 2020 presidential election.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8556 (1). :

714.
線上數位教育社群行銷策略之分析 : 以Facebook粉專為例 / 陳品妃.

by 陳品妃.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 陳品妃 民112.06Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩專班 Other title: 以Facebook粉專為例 | Analysis of Online Digital Education Community Marketing Strategies: A Case Study of Facebook Fan Pages.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 87573 (1). :

715.
修辭的力量 : 文字修辭和視覺修辭廣告效果研究 / 魏幸玉撰.

by 魏幸玉 (Hsing-yu Wei).

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 魏幸玉, 民99[2010]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The Power of Rhetoric Verbal and Visual Rhetoric in Advertising.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8553 (1). : Damaged (2).

716.
民進黨 2000 與 2004 總統大選競選廣告策略差異之研究 : 以自由時報、中國時報、聯合報為例 / 曾淑芬撰.

by 曾淑芬 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 曾淑芬, 民96[2007]Dissertation note: 碩士論文--世新大學新聞學研究所 Other title: Democratic Progressive Party Presidential Election Campaign Advertising Strategies in 2000 & 2004 Content Analysis of Taiwan Major Newspapers:Liberty Times、China Times and United Daily News.Availability: Items available for reference: Not for loanCall number: TH 008.8 83679 (1). : Damaged (2).

717.
就是要海尼根 : 啤酒電視系列廣告之敘事批評研究=Applying narrative criticism in television series advertisements: a case study of Heineken / 李懷恩撰.

by 李懷恩.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 李懷恩, 2015.01Dissertation note: 碩士論文--世新大學口語傳播學系 Availability: Items available for reference: Not for loanCall number: TH 008.8 846418 (1). :

718.
航空業廣告文本的神話分析 : 低成本航空公司與全服務航空公司的對比 / 游明瑜

by 游明瑜.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 游明瑜 民109.01Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩士班 Other title: The analysis of myth in the advertising text of Airlines: the comparison of low cost carrier and full service carrier.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8355 (1). :

719.
台灣摩登老廣告 / 陳柔縉著.

by 陳柔縉.

Edition: 初版.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 皇冠, 2008[民97]Other title: 臺灣摩登老廣告.Availability: Items available for loan: Call number: 497.09232 8776 (2). Damaged (1).

720.
大未來 : 現在開始十年內贏的策略 / 卡柏‧喬(Cappo, Joe)著;黃美姝譯.

by 卡柏,喬 (Cappo, Joe) | 黃美姝.

Edition: 第一版Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 滾石文化事業公司出版 聯豐書報社總經銷, 1991[民80]Availability: No items available : Damaged (1).

 

116臺北市木柵路一段17巷1號 (02)22368225 轉 82252 

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