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41.
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歐格威談廣告 / 大衛.歐格威(David Ogilvy)著;洪良浩,官如玉譯. by 歐吉沛,大衛 (Ogilvy, David) | 洪良浩 | 官如玉. Edition: 三版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 哈佛企業管理顧問公司出版部, 民75Availability: Items available for loan: Call number: 497.2 8744-2 75 c.2 (4). Damaged (1).
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42.
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孫大偉的菜尾與初衷 / 孫大偉著. by 孫大偉. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 臺北縣中和市 : 自轉星球文化創意公司出版; 創智文化公司總經銷, 2009[民98]Availability: Items available for loan: Call number: 497 8377 v.1 (2).
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43.
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廣告學 : 策略與創意 / 羅文坤,鄭英傑編著. by 羅文坤 | 鄭,英傑 [編著]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 華泰書局, 民78Availability: Items available for loan: Call number: 497 8565 (2).
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44.
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實效的廣告-USP / 羅瑟‧雷斯(Rosser Reeves)著;聯廣公司蜜蜂小組譯. by 李維斯,羅瑟 (Reeves, Rosser) | 聯廣公司蜜蜂小組 [譯]. Edition: 再版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 哈佛企業顧問公司出版部, 民76Availability: Items available for loan: Call number: 497 8465 76 (1). Damaged (1).
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45.
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廣告,艱難的說服 : 廣告對美國社會影響的不確定性 / 米切爾.舒德森(Michael Schudson)著;陳安全譯. by 舒得遜,邁可 (Schudson, Michael) | 陳安全. Edition: 第一版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 北京市 : 華夏出版社, 2003[民92]Availability: Items available for loan: Call number: 497 8757 (1). Damaged (1).
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46.
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廣告學原理 / 許安琪,樊志育著. by 許,安琪 | 樊,志育 [著]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 揚智文化, 2002[民91]Other title: The principles of advertising.Availability: Items available for loan: Call number: 497 84333 (2).
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47.
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有效的廣告法 / 川勝久等著;林紫玲譯. by 川勝久等 | 林紫玲. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: Japanese Publisher: 臺北市 : 暖流出版社, 1989Availability: Items available for loan: Call number: 497.2 8789 (2).
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48.
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廣告學 / 樊志育著. by 樊志育. Edition: 增訂七版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 樊志育發行;三民總經銷, 1976[民65]Availability: Items available for loan: Call number: 497 87333 65 (1).
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49.
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廣告接觸 / 柳閩生著. by 柳,閩生. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 天工書局, 民73Availability: Items available for loan: Call number: 497 8536 (1). Items available for reference: 已報銷Call number: 497 8536 c.2 (2).
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50.
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如何發揮廣告效果 / 王昭國編譯. by 王,昭國. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 大展出版社, 民74Availability: Items available for loan: Call number: 497 8455 (1).
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51.
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CF廣告個案 / 賴明珠編譯. by 賴,明珠. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 時報文化公司, 民71Availability: Items available for loan: Call number: 497.4 8357 (1).
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52.
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廣告的科學 / 楊朝陽著;劉興武編譯. by 楊朝陽 | 劉興武. Edition: 再版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 中國革新出版社, 民78Availability: Items available for loan: Call number: 497 8646 78 (1).
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53.
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廣告學 : 理論與實務 / [柏頓.菲力浦](Burton, Philp Ward),米勒.羅伯特(Miller, J. Robert)著;黃慧貞譯. by 柏頓,菲力浦 (Burton, Philp Ward) | 米勒,羅伯特 (Miller, J. Robert) | 黃慧貞. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 桂冠圖書公司, 民72Availability: Items available for loan: Call number: 497 843 (2). Items available for reference: 已報銷Call number: 497 843 c.3 (1).
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54.
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廣告策略精論 / [唐‧舒爾茨](Don Schultz)著;林隆儀,羅文坤,鄭英傑譯. by 舒爾茨,唐 (Schultz, Don) | 林,隆儀 [譯] | 羅,文坤 [譯] | 鄭,英傑 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Original language: English Publisher: 臺北市 : 清華管理科學圖書中心, 民77Availability: Items available for loan: Call number: 497 8738 (1). Items available for reference: 已報銷Call number: 497 8738 c.2 (8).
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55.
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廣告的科學 / 楊朝陽原著;劉興武編譯. by 楊朝陽 | 劉興武. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 中國革新出版社, 民70Availability: Items available for loan: Call number: 497 8646 70 (1). Items available for reference: 已報銷Call number: 497 8646 70 c.2 (3).
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56.
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廣告學 / 樊志育著. by 樊志育. Edition: 增訂十七版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 著者發行;三民書局經銷, 1985[民74]Availability: Items available for loan: Call number: 497 87333 74 (1).
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57.
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廣告效果研究 / 樊志育著. by 樊,志育. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 著者, 民73Availability: Items available for loan: Call number: 497 87333-4 (2).
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58.
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實效的廣告-USP / 雷斯‧羅瑟(Reeves, Rosser)著;聯廣公司蜜蜂小組譯. by 李維斯,羅瑟 (Reeves, Rosser) | 聯廣公司蜜蜂小組 [譯]. Edition: 三版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 哈佛企業顧問公司出版部, 民78Availability: Items available for loan: Call number: 497 8465 78 c.2 (3). Items available for reference: 已報銷Call number: 497 8465 78 c.10 (7).
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59.
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廣告學 / 王德馨編撰. by 王德馨. Edition: 增訂十五版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 三民書局, 1981[民70]Availability: Items available for loan: Call number: 497 84543 70 c.2 (3).
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60.
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廣告監查論 / 粟屋義純著;黃深勳譯. by 粟屋,義純 | 黃,深勳 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: Japanese Publisher: 臺北市 : 學生出版社出版 學生圖書供應社總經銷, 民69Availability: Items available for loan: Call number: 497 87422 (1). Items available for reference: 已報銷Call number: 497 87422 c.2 (4).
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