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41.
歐格威談廣告 / 大衛.歐格威(David Ogilvy)著;洪良浩,官如玉譯.

by 歐吉沛,大衛 (Ogilvy, David) | 洪良浩 | 官如玉.

Edition: 三版Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 哈佛企業管理顧問公司出版部, 民75Availability: Items available for loan: Call number: 497.2 8744-2 75 c.2 (4). Damaged (1).

42.
孫大偉的菜尾與初衷 / 孫大偉著.

by 孫大偉.

Edition: 初版Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 臺北縣中和市 : 自轉星球文化創意公司出版; 創智文化公司總經銷, 2009[民98]Availability: Items available for loan: Call number: 497 8377 v.1 (2).

43.
廣告學 : 策略與創意 / 羅文坤,鄭英傑編著.

by 羅文坤 | 鄭,英傑 [編著].

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction Language: Chinese Publisher: 臺北市 : 華泰書局, 民78Availability: Items available for loan: Call number: 497 8565 (2).

44.
實效的廣告-USP / 羅瑟‧雷斯(Rosser Reeves)著;聯廣公司蜜蜂小組譯.

by 李維斯,羅瑟 (Reeves, Rosser) | 聯廣公司蜜蜂小組 [譯].

Edition: 再版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Original language: English Publisher: 臺北市 : 哈佛企業顧問公司出版部, 民76Availability: Items available for loan: Call number: 497 8465 76 (1). Damaged (1).

45.
廣告,艱難的說服 : 廣告對美國社會影響的不確定性 / 米切爾.舒德森(Michael Schudson)著;陳安全譯.

by 舒得遜,邁可 (Schudson, Michael) | 陳安全.

Edition: 第一版Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Chinese Original language: English Publisher: 北京市 : 華夏出版社, 2003[民92]Availability: Items available for loan: Call number: 497 8757 (1). Damaged (1).

46.
廣告學原理 / 許安琪,樊志育著.

by 許,安琪 | 樊,志育 [著].

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 揚智文化, 2002[民91]Other title: The principles of advertising.Availability: Items available for loan: Call number: 497 84333 (2).

47.
有效的廣告法 / 川勝久等著;林紫玲譯.

by 川勝久等 | 林紫玲.

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Original language: Japanese Publisher: 臺北市 : 暖流出版社, 1989Availability: Items available for loan: Call number: 497.2 8789 (2).

48.
廣告學 / 樊志育著.

by 樊志育.

Edition: 增訂七版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 樊志育發行;三民總經銷, 1976[民65]Availability: Items available for loan: Call number: 497 87333 65 (1).

49.
廣告接觸 / 柳閩生著.

by 柳,閩生.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 天工書局, 民73Availability: Items available for loan: Call number: 497 8536 (1). Items available for reference: 已報銷Call number: 497 8536 c.2 (2).

50.
如何發揮廣告效果 / 王昭國編譯.

by 王,昭國.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 大展出版社, 民74Availability: Items available for loan: Call number: 497 8455 (1).

51.
CF廣告個案 / 賴明珠編譯.

by 賴,明珠.

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 時報文化公司, 民71Availability: Items available for loan: Call number: 497.4 8357 (1).

52.
廣告的科學 / 楊朝陽著;劉興武編譯.

by 楊朝陽 | 劉興武.

Edition: 再版Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 中國革新出版社, 民78Availability: Items available for loan: Call number: 497 8646 78 (1).

53.
廣告學 : 理論與實務 / [柏頓.菲力浦](Burton, Philp Ward),米勒.羅伯特(Miller, J. Robert)著;黃慧貞譯.

by 柏頓,菲力浦 (Burton, Philp Ward) | 米勒,羅伯特 (Miller, J. Robert) | 黃慧貞.

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 桂冠圖書公司, 民72Availability: Items available for loan: Call number: 497 843 (2). Items available for reference: 已報銷Call number: 497 843 c.3 (1).

54.
廣告策略精論 / [唐‧舒爾茨](Don Schultz)著;林隆儀,羅文坤,鄭英傑譯.

by 舒爾茨,唐 (Schultz, Don) | 林,隆儀 [譯] | 羅,文坤 [譯] | 鄭,英傑 [譯].

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction Language: Chinese Original language: English Publisher: 臺北市 : 清華管理科學圖書中心, 民77Availability: Items available for loan: Call number: 497 8738 (1). Items available for reference: 已報銷Call number: 497 8738 c.2 (8).

55.
廣告的科學 / 楊朝陽原著;劉興武編譯.

by 楊朝陽 | 劉興武.

Edition: 初版Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 中國革新出版社, 民70Availability: Items available for loan: Call number: 497 8646 70 (1). Items available for reference: 已報銷Call number: 497 8646 70 c.2 (3).

56.
廣告學 / 樊志育著.

by 樊志育.

Edition: 增訂十七版Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 著者發行;三民書局經銷, 1985[民74]Availability: Items available for loan: Call number: 497 87333 74 (1).

57.
廣告效果研究 / 樊志育著.

by 樊,志育.

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 著者, 民73Availability: Items available for loan: Call number: 497 87333-4 (2).

58.
實效的廣告-USP / 雷斯‧羅瑟(Reeves, Rosser)著;聯廣公司蜜蜂小組譯.

by 李維斯,羅瑟 (Reeves, Rosser) | 聯廣公司蜜蜂小組 [譯].

Edition: 三版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Original language: English Publisher: 臺北市 : 哈佛企業顧問公司出版部, 民78Availability: Items available for loan: Call number: 497 8465 78 c.2 (3). Items available for reference: 已報銷Call number: 497 8465 78 c.10 (7).

59.
廣告學 / 王德馨編撰.

by 王德馨.

Edition: 增訂十五版Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 三民書局, 1981[民70]Availability: Items available for loan: Call number: 497 84543 70 c.2 (3).

60.
廣告監查論 / 粟屋義純著;黃深勳譯.

by 粟屋,義純 | 黃,深勳 [譯].

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Original language: Japanese Publisher: 臺北市 : 學生出版社出版 學生圖書供應社總經銷, 民69Availability: Items available for loan: Call number: 497 87422 (1). Items available for reference: 已報銷Call number: 497 87422 c.2 (4).

 

116臺北市木柵路一段17巷1號 (02)22368225 轉 82252 

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