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21.
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整體廣告策劃 / 孫有為編著. by 孫,有為. Edition: 第一版Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 北京市 : 世界知識出版社, 1991[民80]Availability: Items available for loan: Call number: 497 8342 (1).
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22.
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老上海廣告 / 劉復昌編輯;陳北辰翻譯. by 劉,復昌 [編輯] | 陳,北辰 [翻譯]. Edition: 第1版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 上海市 : 上海畫報, 1998[民87]Availability: Items available for loan: Call number: 497.9 8767 (1).
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23.
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廣告文案寫作原理與技巧 / 楊先順編著. by 楊,先順. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 廣州市 : 暨南大學出版社, 2000[民89]Availability: Items available for loan: Call number: 497.5 8675 (1).
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24.
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廣告學 / 顏伯勤著. by 顏伯勤. Edition: 再修訂初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 三民書局, 民74Availability: Items available for loan: Call number: 497 8266-2 74 c.3 (2). Items available for reference: 已報銷Call number: 497 8266-2 74 c.4 (5). Damaged (1).
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25.
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廣告運動策略 / 丹尼舒伊希(Dan E. Schuitz),丹尼斯馬丁(Dennis Martin),威廉斯伯朗(William P. Brown)著;劉毅志編譯. by 舒爾茨,唐 (Schultz, Dan E.) | 馬丁,丹尼斯 (Martin, Dennis G.) | 布朗,威廉 (Brown, William P.) | 劉毅志. Edition: 初版Material type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 編者, 民76-77Availability: Items available for loan: Call number: 497 8738-2 v.1 c.2 (3). Items available for reference: 已報銷Call number: 497 8738-2 v.1 (2). Damaged (2).
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26.
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幹嘛打廣告 : 行銷教父的策略新配方 / 瑟吉歐‧柴曼(Sergio Zyman)作;李紹廷譯. by 柴曼,瑟吉歐 (Zyman, Sergio) | 李,紹廷 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : [臺北縣新店市] : 商周出版 城邦文化公司發行 農學社總經銷, 2004[民93]Availability: Items available for loan: Call number: 497 888 (1).
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27.
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廣告學新論 / 樊志育著. by 樊志育. Edition: 六版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 樊志育發行;三民書局總經銷, 1993[民82]Other title: Advanced advertising.Availability: Items available for loan: Call number: 497 87333-2 82 (1).
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28.
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廣告人也瘋狂 / 蘭德爾‧羅騰貝格(Randall Rothenberg)作;周文萍譯. by 羅騰貝格,蘭德爾 (Rothenberg, Randall) | 周,文萍 [譯]. Edition: 初版Material type: Text; Format:
print
; Nature of contents: ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 時報文化公司, 1998[民87]Availability: Items available for loan: Call number: 497 8554 (1).
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29.
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疯狂的简洁 / 肯‧西格尔(Ken Segall)著;王岑卉译. by 西格爾,肯 (Segall, Ken) | 王岑卉. Edition: 第1版Material type: Text; Literary form:
Not fiction
; Audience:
Adult;
Language: Chinese Original language: English Publisher: 北京市 : 北京聯合出版公司, 2013[民102]Other title: 瘋狂的簡潔.Availability: Items available for loan: Call number: 497 84435 (1).
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30.
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如何寫好廣告文案 / 西尾忠久著;黃文博譯. by 西尾,忠久 | 黃,文博 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 國家出版社, 1998[民87]Availability: Items available for loan: Call number: 497.5 8454 (3).
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31.
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如何寫成功的廣告企劃案 / 泰勒‧詹姆士著;劉世惠,張琪如譯. by 泰勒,詹姆士 | 劉,世惠 [譯] | 張,琪如 [譯]. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 授學出版社, 民78Availability: Items available for loan: Call number: 497 8363 (4). Items available for reference: 已報銷Call number: 497 8363 c.5 (3).
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32.
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創意心情 : 臺灣百位廣告人的創意哲學 / 心岱主編. by 李,碧慧. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 時報文化出版公司, 1997[民86]Availability: Items available for loan: Call number: 497 8443 (2).
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33.
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游擊廣告 : 經濟有效的行銷新武器 / [李文生](Levinson, Jay Canrad)著;文林譯. by 李文生,傑,康瑞德 (Levinson, Jay Canrad) | 文林. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 麥田出版公司, 民84Availability: Items available for loan: Call number: 497 8466 (2).
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34.
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廣告目標與效果測定 / [杜卡‧所羅門](Datka, Solomon)著;郭貞譯. by 杜卡,所羅門 (Datka, Solomon) | 郭,貞 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 滾石文化公司, 1997[民86]Availability: Items available for loan: Call number: 497 8442 (2).
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35.
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廣告策略精論 / [唐‧舒爾茨](Don Schultz)著;林隆儀,羅文坤,鄭英傑譯. by 舒爾茨,唐 (Schultz, Don) | 林,隆儀 [譯] | 羅,文坤 [譯] | 鄭,英傑 [譯]. Edition: 三版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Original language: English Publisher: 臺北市 : 清華管理科學圖書中心, 民79Availability: Items available for loan: Call number: 497 8738 79 (1). Items available for reference: 已報銷Call number: 497 8738 79 c.2 (1).
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36.
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企業形象 vs. 廣告戰略 / 周紹賢著. by 周,紹賢. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 業強出版社, 1995[民84]Availability: Items available for loan: Call number: 497 86633-4 (2).
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37.
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顛覆廣告 : 來自法國的創意主張與經營策略 / 尚-馬賀‧杜瑞(Jean-Marie Dru)著;陳文玲,田若雯譯. by 杜瑞,尚-馬賀 (Dru, Jean-Marie) | 陳文玲 | 田,若雯. Edition: 初版Material type: Text; Format:
print
; Nature of contents: ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 大塊文化出版, 1998Availability: Items available for loan: Call number: 497 8456 (3). Items available for reference: 絕版 (1).
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38.
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新廣告運動 : 戰略性統合傳播規劃 / 唐‧舒爾茨(Don E. Schultz)著;朝陽堂文化編譯. by 舒爾茨,唐 (Schultz, Don E.) | 朝陽堂文化 [編譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : [臺北縣新店市] : 朝陽堂文化出版 農學總經銷, 1996[民85]Other title: Strategic advertising campaigns | Strategic advertising campaigns | 戰略性統合傳播規劃.Availability: Items available for loan: Call number: 497 8738-3 (2).
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39.
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美國麥迪遜大道 : 百年猶新的美國廣告人列傳 / 馬丁梅耶(Martin Mayer)著;劉會梁譯. by 梅爾,馬丁 (Mayer, Martin) | 劉會梁. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 滾石文化, 1998[民87]Availability: Items available for loan: Call number: 497 833 (2).
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40.
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新廣告時代 / 周紹賢著. by 周,紹賢. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 漢宇出版公司, 1995[民84]Availability: Items available for loan: Call number: 497 86633-6 (2).
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