世新大學圖書館 catalog › Results of search for 'su:"廣告"'

Refine your search

	1.	No cover image available 公益敘事廣告中不同人稱情境對同理心影響之效果研究 = The effect of different personal pronouns in narrative advertisement on empathy, attitudes and behavioral intention / 胡心馨撰. by 胡心馨. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 胡心馨, 2015.01Dissertation note: 碩士論文--世新大學公共關係暨廣告學系 Availability: Items available for reference: Not for loanCall number: TH 008.8 84244 (1). : Add to cart (remove)
	2.	No cover image available 訊息陳述方式與閱聽人規範導向適配性對廣告說服效果之影響 / 劉琬琳著. by 劉琬琳. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 劉琬琳, 民99[2010]Dissertation note: 碩士論文--世新大學傳播管理學系 Other title: The Regulatory Fit Effect of Message Framing and Audience's Regulatory Focus on Advertising Persuasion.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8757 (1). : Damaged (2). Add to cart (remove)