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Results of search for 'su:"廣告"'
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許宇杰
(1)
黃教翔
(1)
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博碩士論文(限館內閱覽)
(2)
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五樓學位論文區
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企業形象
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內容分析法
(1)
品牌形象
(1)
品牌態度
(1)
國家形象
(1)
廣告影片
(1)
廣告態度
(1)
產品功能
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運動產業
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世新大學圖書館
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形象認知、廣告與品牌態度對購買及推薦意願影響之研究 /
許宇杰
by
許宇杰.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publisher:
許宇杰 民108.07
Dissertation note:
碩士論文--世新大學企業管理學系碩士班
Other title:
The effect of image congruity, advertising and brand attitude on the purchase and recommendation intention.
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Items available for reference:
Not for loan
Call number:
TH 008.494M 84433
(1).
:
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2.
No cover image available
運動產業串流廣告影片內容分析 : 以Nike、Adidas、Under Armour公司之YouTube影音頻道為例 /
黃教翔
by
黃教翔.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publisher:
黃教翔 民109.01
Dissertation note:
碩士論文--世新大學資訊傳播學系碩士班
Other title:
The content analysis of advertising streaming video in sports industry: a case study on YouTube video channel of Nike、Adidas and Under Armour.
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Items available for reference:
Not for loan
Call number:
TH 008.028M 8373
(1).
:
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116臺北市木柵路一段17巷1號 (02)22368225 轉 82252
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