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1.
形象認知、廣告與品牌態度對購買及推薦意願影響之研究 / 許宇杰

by 許宇杰.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 許宇杰 民108.07Dissertation note: 碩士論文--世新大學企業管理學系碩士班 Other title: The effect of image congruity, advertising and brand attitude on the purchase and recommendation intention.Availability: Items available for reference: Not for loanCall number: TH 008.494M 84433 (1). :

2.
運動產業串流廣告影片內容分析 : 以Nike、Adidas、Under Armour公司之YouTube影音頻道為例 / 黃教翔

by 黃教翔.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 黃教翔 民109.01Dissertation note: 碩士論文--世新大學資訊傳播學系碩士班 Other title: The content analysis of advertising streaming video in sports industry: a case study on YouTube video channel of Nike、Adidas and Under Armour.Availability: Items available for reference: Not for loanCall number: TH 008.028M 8373 (1). :

 

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