世新大學圖書館

Your cart is empty.

Your search returned 3 results.

1.
No cover image available
網路廣告之訴求與互動性對廣告效果的影響 / 吳書婷著.

by 吳書婷.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 吳書婷, 民100.01Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: Influence of Advertising Appeal and Interactivity on Website Advertising Effectiveness.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8847 (1). : Damaged (2).

Add to cart
2.
No cover image available
網路書店首頁橫幅廣告內容呈現模式對廣告效果之影響 / 張簡碧萱撰.

by 張簡碧萱 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學圖文傳播暨數位出版學研究所 Other title: The Effect of Content Presentention Mode of Banner Ads in Online Bookstore Homepage.Availability: Items available for reference: Not for loanCall number: TH 008.4877M 87645 (1). : Damaged (2).

Add to cart
3.
No cover image available
廣告價值模式及互動性對旅遊產品購買意願之影響 : 以LINE官方帳號為例 / 陳茂仁.

by 陳茂仁.

Material type: Text Text; Format: print Publisher: 陳茂仁 民111.07Dissertation note: 碩士論文--世新大學觀光學研究所(含碩專班). Other title: The impact of advertising value model and interactivity to purchase intention of tour products: an example of LINE official account.Availability: Items available for reference: Not for loanCall number: TH 008.992M 87466 (1). :

Add to cart

 

116臺北市木柵路一段17巷1號 (02)22368225 轉 82252 

Powered by Koha