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1.
業者如何運用名人代言塑造品牌性格? / 呂雅惠撰.

by 呂雅惠 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 呂雅惠, 民97[2008]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: Creating Brand Personality by Celebrity Endorsement.Availability: Items available for reference: Not for loanCall number: TH 008.8 854311 (1). : Damaged (2).

2.
數位科技匯流下,探討平面媒體新趨勢 : 以蘋果日報分類廣告為例 / 呂雅惠撰.

by 呂雅惠 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: Discovering the new tendency of printing media under digital technology environment: take the classified advertisements in Apple Daily as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8543 (1). : Damaged (2).

 

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