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Results of search for 'su:"廣告"'
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Authors
呂雅惠
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書
(2)
博碩士論文(限館內閱覽)
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五樓學位論文區
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代言人廣告
(1)
分類廣告
(1)
品牌管理
(1)
品牌行銷
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報業市場
(1)
壹傳媒
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蘋果日報
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學位論文
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世新大學圖書館
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業者如何運用名人代言塑造品牌性格? /
呂雅惠撰.
by
呂雅惠
[撰]
.
Material type:
Text
; Literary form:
Not fiction
; Audience:
Specialized;
Language:
Chinese
Publisher:
台北市 : 呂雅惠, 民97[2008]
Dissertation note:
碩士論文--世新大學公共關係暨廣告學研究所
Other title:
Creating Brand Personality by Celebrity Endorsement.
Availability:
Items available for reference:
Not for loan
Call number:
TH 008.8 854311
(1).
:
Damaged (2).
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2.
No cover image available
數位科技匯流下,探討平面媒體新趨勢 : 以蘋果日報分類廣告為例 /
呂雅惠撰.
by
呂雅惠
[撰]
.
Material type:
Text
; Literary form:
Not fiction
; Audience:
Specialized;
Language:
Chinese
Publisher:
台北市 : 撰者, 民103[2014]
Dissertation note:
碩士論文--世新大學傳播管理學研究所
Other title:
Discovering the new tendency of printing media under digital technology environment: take the classified advertisements in Apple Daily as an example.
Availability:
Items available for reference:
Not for loan
Call number:
TH 008.54183M 8543
(1).
:
Damaged (2).
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116臺北市木柵路一段17巷1號 (02)22368225 轉 82252
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