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81.
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數位科技匯流下，探討平面媒體新趨勢 : 以蘋果日報分類廣告為例 / 呂雅惠撰. by 呂雅惠 [撰]. Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: Discovering the new tendency of printing media under digital technology environment: take the classified advertisements in Apple Daily as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8543 (1). : Damaged (2).
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82.
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賣藥電台節目與廣告營運之研究 : 以華聲電台為例 / 蔡煌元撰. by 蔡,煌元. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 蔡煌元, 民93Dissertation note: 碩士論文-世新大學傳播研究所 Other title: 『賣藥電台』節目與廣告營運之研究 以「華聲電台」為例 | A study of the programming and advertising operation of the "medicine selling"radio stations A case of Wa-Shen radio station.Availability: Items available for reference: Not for loanCall number: TH 008.8 84358 (1). : Damaged (2).
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83.
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兩岸文化差異與廣告創意思考 : 台灣和大陸廣告創意人觀點 / 蘇乾三撰. by 蘇乾三. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 蘇乾三, 民100.10Dissertation note: 碩士論文--世新大學傳播管理學系研究所 Other title: A study on cultural differences vs advertising creativity between two sides of the Taiwan Strait The point of view of the creative people of Taiwan and China.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8844 (1). : Damaged (2).
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84.
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東森旅遊出境旅遊行銷模式之研究 / 周怡文 by 周怡文. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 周怡文 民109.01Dissertation note: 碩士論文--世新大學觀光學系碩士班 Other title: The empirical study of ETholiday Tour outbound tourism and the marketing mode.Availability: Items available for reference: Not for loanCall number: TH 008.992M 86363 (1). :
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85.
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大數據4.0時代的商品行銷與廣告創新之探討 / 黃自培 by 黃自培. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 黃自培 民108.07Dissertation note: 碩士論文--世新大學企業管理學系碩士班 Other title: A study on product marketing and advertising innovation in the era of Big Data 4.0.Availability: Items available for reference: Not for loanCall number: TH 008.494M 83645 (1). :
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86.
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台灣地區各國國家觀光行政機關(NTA)與觀光組織(NTO)雜誌廣告內容分析之研究 / 曹丁允撰. by 曹,丁允. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 曹丁允, 民93Dissertation note: 碩士論文-世新大學管理學院觀光學系 Other title: The content analysis of magzine advertisement for national tourism administration(NTA) and national tourism organization(NTO) in Taiwan.Availability: Items available for reference: Not for loanCall number: TH 008.8 84571 (1). : Damaged (2).
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87.
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形象認知、廣告與品牌態度對購買及推薦意願影響之研究 / 許宇杰 by 許宇杰. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 許宇杰 民108.07Dissertation note: 碩士論文--世新大學企業管理學系碩士班 Other title: The effect of image congruity, advertising and brand attitude on the purchase and recommendation intention.Availability: Items available for reference: Not for loanCall number: TH 008.494M 84433 (1). :
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88.
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幽默式廣告對電信產業影響之研究 / 曾怡佳撰. by 曾怡佳. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 曾怡佳, 民101.08Dissertation note: 碩士論文--世新大學資訊管理學研究所 Other title: A Study on the Effectiveness of Humorous Commercials to the Telecommunications Industry.Availability: Items available for reference: Not for loanCall number: TH 008.4948M 83363 (1). : Damaged (2).
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89.
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資深廣告從業人員轉職後創意勞動價值與工作滿足之研究 / 謝鎮臣撰. by 謝鎮臣 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 謝鎮臣, 民96[2007]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: A Study on Creativity Labor Value and Job Satisfaction of Senior Advertisings Staffs After Career Change.Availability: Items available for reference: Not for loanCall number: TH 008.8 82554 (1). : Damaged (2).
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90.
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數位時代下創意發想之協同作業模式 : 以廣告代理業為例 / 崔雨蓉撰. by 崔雨蓉 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 崔雨蓉, 民97[2008]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: Collaboration Working Pattern for Creativity Generation in the Digital Age Taking the Advertising Agency as an Example.Availability: Items available for reference: Not for loanCall number: TH 008.8 85357 (1). : Damaged (2).
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91.
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文化創意產品特質之分析研究 / 王湘涵撰. by 王湘涵 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 王湘涵, 民96[2007]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: A Study on Analyzing Cultural Creative Products.Availability: Items available for reference: Not for loanCall number: TH 008.8 843411 (1). : Damaged (2).
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92.
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電視購物頻道國外旅遊商品購買意願研究 / 吳宜靜撰. by 吳,宜靜 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 吳宜靜, 民95[2006]Dissertation note: 碩士論文--世新大學觀光學系 Other title: Consumer Behavior of Travel Packages on TV Shopping Network.Availability: Items available for reference: Not for loanCall number: TH 008.8 88354 (1). : Damaged (2).
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93.
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供應鏈中的產品協同研發模式採購延遲策略與合作性廣告機制之賽局研究 / 黃智合撰. by 黃,智合. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 黃智合, 民93Dissertation note: 碩士論文-世新大學管理學院資訊管理學系 Other title: 供應鏈中的產品協同研發模式、採購延遲策略與合作性廣告機制之賽局研究 | A game-theoretic analysis of collaborative product development models,purchasing postponement strategy and co-operative advertising mechanism in a supply Chain.Availability: Items available for reference: Not for loanCall number: TH 008.8 83667 (1). : Damaged (2).
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94.
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探討影響者行銷對消費者再購意願影響之研究 / 陳珮琪 by 陳珮琪. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 陳珮琪 民110.06Dissertation note: 碩士論文--世新大學企業管理學系創新管理產業碩士專班(春)碩士班 Other title: A study on the influence of influencer marketing for consumers' repurchase intention.Availability: Items available for reference: Not for loanCall number: TH 008.494M 87535 (1). :
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95.
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YouTube頻道即飲茶廣告串流影片內容分析 : 以統一茶裏王、可口可樂原萃、維他露御茶園為例 / 林雅琪. by 林雅琪. Material type: Text; Format:
print
Publisher: 林雅琪 民111.07Dissertation note: 碩士論文--世新大學資訊傳播學研究所(含碩專班). Other title: Content analysis of streaming advertising videos of Ready-to-Drink(RTD) Tea on YouTube channel : the cases of Chai Li Won (Uni-President Co.), Yuan-Cui (Coca-Cola Co.), and Royal Tea Garden (Vitalon Foods Co.)..Availability: Items available for reference: Not for loanCall number: TH 008.028M 87439 (1). :
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96.
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97.
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有線分組付費與多元選擇方案對台灣有線電視的影響 / 陸靖天 by 陸靖天. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 陸靖天 民108.07Dissertation note: 碩士論文--世新大學傳播管理學系碩士班 Other title: The impact of cable group payment and multiple choice schemes on Taiwan cable TV.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 84374 (1). :
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98.
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運動產業串流廣告影片內容分析 : 以Nike、Adidas、Under Armour公司之YouTube影音頻道為例 / 黃教翔 by 黃教翔. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 黃教翔 民109.01Dissertation note: 碩士論文--世新大學資訊傳播學系碩士班 Other title: The content analysis of advertising streaming video in sports industry: a case study on YouTube video channel of Nike、Adidas and Under Armour.Availability: Items available for reference: Not for loanCall number: TH 008.028M 8373 (1). :
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99.
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行動廣告類型及其商業模式之研究 / 黃梅芳撰. by 黃梅芳. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 黃梅芳, 民98[2009]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: A study of Mobile Advertising typologing and business modeling.Availability: Items available for reference: Not for loanCall number: TH 008.8 833714 (1). : Damaged (2).
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100.
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廣告價值模式及互動性對旅遊產品購買意願之影響 : 以LINE官方帳號為例 / 陳茂仁. by 陳茂仁. Material type: Text; Format:
print
Publisher: 陳茂仁 民111.07Dissertation note: 碩士論文--世新大學觀光學研究所(含碩專班). Other title: The impact of advertising value model and interactivity to purchase intention of tour products: an example of LINE official account.Availability: Items available for reference: Not for loanCall number: TH 008.992M 87466 (1). :
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