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121.
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廣告實例研究 / 顏伯勤著. by 顏,伯勤. Edition: 初版Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 台北縣永和市 : 廣告與市場研究中心, 民79[1990]Availability: Items available for loan: Call number: 497 8266A (1).
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122.
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廣告學 / 樊志育著. by 樊志育. Edition: 增訂六版.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 三民書局總經銷, 1975[民64]Availability: Items available for loan: Call number: 497 8733 64 (1).
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123.
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廣告管理 / 劉會梁著. by 劉,會梁. Edition: 臺三版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 正中書局, 民72Availability: Items available for reference: 已報銷Call number: 497 8766 72 c.2 (7). : Damaged (1).
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124.
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廣告學新論 / 樊志育著. by 樊志育. Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 著者發行;三民書局總經銷, 1995[民84]Other title: Advanced advertising.Availability: Items available for loan: Call number: 497 87333-2 84 (1).
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125.
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國際廣告(第一版) / 孫有為編著. by 孫,有為. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 北京市 : 世界知識出版社, 1991[民80]Availability: Items available for loan: Call number: 497 8342-3 (1).
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126.
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打開廣告的魔術箱 / 吳冬梅著;張意姜編輯. by 吳,冬梅 | 張,意姜 [編輯]. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 北京海淀區 : 經濟科學, 1999[民88]Availability: Items available for loan: Call number: 497 8853 (1).
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127.
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廣告學 / Donald W. Jugenheimer,Gordon E. White著;漆梅君譯. by 朱根海默,唐納 (Jugenheimer, Donald W.) [著.] | 懷特,戈登 (White, Gordon E.) [著.] | 漆梅君 [譯.]. Edition: 再版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 亞太圖書出版社, 2000[民89]Other title: Basic advertising.Availability: Items available for loan: Call number: 497 8972 89 (1).
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128.
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酸甜苦辣廣告行 / 張紀康編著. by 張紀康 [編著.]. Edition: 第1版.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 成都市 : 四川人民出版社出版 : 四川省新華書店經銷, 1993[民82]Availability: No items available : Damaged (1).
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129.
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廣告學 / 黃深勳等編著. by 黃深勳 | 鄭自隆 | 戚栩僊 | 黃明蕙 | 郭文耀 | 漆梅君. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北縣蘆洲市 : 國立空中大學, 民87Availability: Items available for loan: Call number: 497 8368 (1).
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130.
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POP廣告戰略 : 店頭行銷的成功實例 / 豬股護原著;日本文摘編譯中心譯. by 豬股,護 | 日本文摘編譯中心 [譯]. Edition: 一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 故鄉, 民79[1990]Availability: Items available for loan: Call number: 497 8496 (1).
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131.
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廣告創意 : 羅建,古玲編著. by 羅,建 | 古,玲 [編著]. Edition: 第1版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 北京市 : 中國經濟, 1995[民78]Other title: SP促銷企劃.Availability: Items available for loan: Call number: 497.2 8573 (1).
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132.
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影視廣告學 / 聶鑫著. by 聶,鑫. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 北京 : 文化藝術, 1999[民88]Availability: Items available for loan: Call number: 497 846 (1).
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133.
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一个广告人的自白 / 大卫.奧格威著;林桦译. by 歐吉沛,大衛 (Ogilvy, David) | 林樺. Edition: 第2版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 北京市 : 中信出版社, 2010[民99]Other title: 一個廣告人的自白.Availability: Items available for loan: Call number: 497.2 8744A 99 (1).
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134.
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廣告文化 / 孫秀蕙,馮建三著. by 孫秀蕙 | 馮建三. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 揚智文化公司, 1995[民84]Other title: Advertising culture.Availability: Items available for loan: Call number: 497 8384 (3). Items available for reference: 已報銷Call number: 497 8384 c.4 (1).
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135.
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電視廣告創作學 / 高渠著. by 高,渠. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 華視出版社出版 華視世界總經銷, 民74Other title: Tv commercial message (principls & practice).Availability: Items available for loan: Call number: 497.4 836 (2). Items available for reference: 已報銷Call number: 497.4 836 c.4 (2), Not for loan_6Call number: 497.4 836 c.5 (1). Damaged (1).
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136.
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文案自動販賣機 : 第一本本土廣告案寫作指南 / 楊梨鶴著. by 楊,梨鶴. Edition: 四版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 商周文化事業公司, 民82Availability: Items available for loan: Call number: 497.5 8692 82 (1). Items available for reference: 絕版 (1).
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137.
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現代廣告學 / 潘向光著. by 潘,向光. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 杭州 : 杭州大學出版社出版, 1996[民85]Other title: Xiandaiguanggaoxue.Availability: No items available : Damaged (1).
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138.
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POP店頭廣告 : 理論與企劃 / 電通株式會社著. by 電通株式會社. Edition: 革新版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : [臺北縣新店市] : 朝陽堂文化公司出版 農學社經銷, 1995[民84]Other title: 電頭廣告POP.Availability: Items available for loan: Call number: 497 8577 84 c.2 (2).
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139.
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廣告學 : 策略、經營與廣告個案實例 / 戴國良編著. by 戴國良. Edition: 一版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 鼎茂圖書出版公司, 民94Other title: Advertising : strategy & business case | 策略、經營與廣告個案實例.Availability: Items available for loan: Call number: 497 8356 (2).
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140.
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最HIGH的廣告創意 / 周紹賢著. by 周,紹賢. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 探索文化公司出版；臺北縣新店市：學英文化公司總經銷, 1996[民85]Availability: Items available for loan: Call number: 497 86633-5 (2).
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