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定位行銷策略 : 進入消費者心靈的最佳方法 / 賴茲(Ries, Al),屈特.傑克(Trout, Jack)著;張佩傑譯. by 萊斯,艾爾 (Ries, Al) | 陶特,傑克 (Trout, Jack) | 張佩傑. Edition: 初版Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版公司, 1992[民81]Other title: 定位行銷.Availability: Items available for loan: Call number: 496 885A (3).
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2.
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引爆行銷想像力 : 行銷大師李維特之行銷原則實務篇 / 李維特‧希奧多(Levitt, Theodore)著;余佩珊譯. by 李維特,希奧多 (Levitt, Theodore) | 余,佩珊 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1997[民86]Availability: Items available for loan: Call number: 496 84653 (3). Items available for reference: 已報銷Call number: 496 84653 c.4 (1).
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3.
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行銷診斷 : 突破行銷瓶頸與操作反思的良方 / 彭建彰著. by 彭,建彰. Edition: 初版Material type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 遠流, 1999[民88]Other title: Diagnose of marketing | Diagnose of marketing.Availability: Items available for loan: Call number: 496 8675 (1). Items available for reference: 已報銷Call number: 496 8675 c.2 (1).
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4.
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X世代行銷大法 / Karen Ritchie作;許梅芳譯. by 黎其,凱倫 (Ritchie, Karen) | 許梅若. Edition: 初版Material type: Text; Nature of contents: ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1997[民86]Availability: Items available for loan: Call number: 496 853 (3).
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5.
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DM與資料庫行銷 : 整合性行銷策略實用指南 / 費萊‧羅賓(Fairlie, Robin)著;李清祥譯. by 費萊,羅賓 (Fairlie, Robin) | 李,清祥 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民82Availability: Items available for loan: Call number: 496 838 (1). Items available for reference: 已報銷Call number: 496 838 c.2 (1).
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行銷組合讀本 : 產品/價格/通路:行銷運作利器 / 蕭富峰著. by 蕭富峰. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1990.03Availability: Items available for loan: Call number: 496 8636 (4). Items available for reference: 已報銷Call number: 496 8636 c.2 (3). Damaged (1).
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事件行銷一○○ : 造勢成功的一○○個EVENT / 張永誠著. by 張永誠. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流, 1991[民80]Other title: 事件行銷100: 造勢成功的100個EVENT.Availability: Items available for loan: Call number: 496 8762-2 (3). Damaged (1).
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科特勒談行銷 : 如何創造、贏取並主宰市場 / 菲利浦.科特勒(Philip Kotler)著;高登第(Danny T. Kao)譯. by 柯特勒,菲力浦 (Kotler, Philip) | 高,登第 (Kao, Danny T.). Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版公司, 2000[民89]Availability: Items available for loan: Call number: 496 8556-6 (3).
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事件行銷一○○(二) / 張永誠著. by 張永誠. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1998[民87]Other title: 事件行銷100(2):.Availability: Items available for loan: Call number: 496 8762-2 v.2 c.2 (2).
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11.
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整合行銷傳播策略 : 從企劃、廣告、促銷、通路到媒體整合 / 賴瑞‧佩斯(Larry Percy)著;王鏑,洪敏莉譯. by 柏西,賴瑞 (Percy, Larry) | 王鏑 | 洪敏莉. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流, 2000Availability: Items available for loan: Call number: 496 844 (3).
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12.
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成功行銷的典範 / 楊維富等著. by 楊,維富. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1995[民84]（1996[民85]二刷）Availability: Items available for loan: Call number: 496 8663 85 c.2 (2).
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13.
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行銷戰爭 : 從軍事觀點看市場爭奪 / 賴茲(Ries Al),屈特.傑克(Trout, Jack)著;沙永玲譯. by 萊斯,艾爾 (Ries, Al) | 陶特,傑克 (Trout, Jack) | 沙永玲. Edition: 新版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版公司, 1994[民83]Other title: 行銷戰.Availability: Items available for loan: Call number: 496.5 885A 83 c.2 (2).
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14.
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行銷36策 : 行銷新銳武器,不戰而屈人之兵 / 邱義城著. by 邱,義城. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流, 民81[1992]Availability: Items available for loan: Call number: 496 8723 (1). Items available for reference: 已報銷Call number: 496 8723 c.2 (1).
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15.
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新產品完全開發手冊 : 如何在新產品戰爭中勝出 / 羅伯特‧庫柏(Robert G. Cooper)著;巫宗融譯. by 古柏,羅伯特 (Cooper, Robert G.) | 巫,宗融 [譯]. Edition: 初版Material type: Text; Format:
print
; Nature of contents: ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流, 2000Availability: Items available for loan: Call number: 496.1 844 (2).
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品牌大贏家 : 全球15大頂尖企業傳授品牌成功之道 / Fiona Gilmore編;劉孟華譯. by 吉爾摩,菲歐娜 (Gilmore, Fiona) | 劉孟華. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1999[民88]Availability: Items available for loan: Call number: 496 8434 (2).
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17.
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大爆熱門 : 如何在混沌的市場中引爆暢銷商品 / Winslow Farrell作;楊哲萍譯. by 費瑞爾,溫斯洛 (Farrell, Winslow) | 楊,哲萍 [譯]. Edition: 初版Material type: Text; Format:
print
; Nature of contents: ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1999[民88]Other title: 如何在混沌的市場中引爆暢銷商品.Availability: Items available for loan: Call number: 496.34 8353 (2).
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18.
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縱橫市場談行銷 / [范麥斯達克‧馬丁](Van Mesdag, Martin)著;吳幸宜, 林香仁譯. by 范麥斯達克,馬丁 (Van Mesdag, Martin) | 吳,幸宜 [譯] | 林,香仁 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民82Availability: Items available for loan: Call number: 496 8635 (2).
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零售實戰讀本 : 臨場感的零售經營要領／廠商應掌握的零售技術 / 山口裕著;何憶華譯. by 山口,裕 | 何,憶華 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民80Availability: Items available for loan: Call number: 496 86533 (1). Items available for reference: 已報銷Call number: 496 86533 c.2 (1).
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新產品行銷 : 行銷人員的最大挑戰／策略‧定位‧測試‧上市‧管理 / 陳邦杰著. by 陳,邦杰. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民80(民84六刷)Availability: Items available for loan: Call number: 496 8773 84 c.2 (2).
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