世新大學圖書館

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1.
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行銷傳播學 / 羅文坤著.

by 羅,文坤.

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction Language: Chinese Publisher: 臺北市 : 三民書局, 民75Availability: Items available for loan: Call number: 496 8565 (1). Items available for reference: 已報銷Call number: 496 8565 c.2 (1). Damaged (1).

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2.
行銷傳播學 / 羅文坤著.

by 羅,文坤.

Edition: 三版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 三民書局, 1995[民84]Availability: Items available for loan: Call number: 496 8565 84 c.2 (3).

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3.
行銷傳播概論 / 劉美琪著.

by 劉美琪.

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 雙葉書廊, 2004[民93]Other title: Marketing communication: principles and practice.Availability: Items available for loan: Call number: 496 87635 (2).

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4.
新媒體消費革命 : 行銷人與消費大眾之間的角力遊戲 / 大衛.佛克林(David Verklin),伯妮絲.坎納(Bernice Kanner)合著;晴天譯.

by 佛克林,大衛 (Verklin, David) | 坎納,伯妮絲 (Kanner, Bernice) | 晴天.

Edition: 初版Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Chinese Original language: English Publisher: 台北市 : 商周,城邦文化, 2008[民97]Availability: Items available for loan: Call number: 497.4 8757 (1).

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5.
分割美國 : 廣告與新媒介世界 / 約瑟夫‧塔洛(Joseph Turow)著;洪兵譯.

by 杜諾,約瑟夫 (Turow, Joseph) | 洪,兵 [譯].

Edition: 第一版 Language: Chinese Original language: English Publisher: 北京市 : 華夏出版社, 2003[民92]Availability: Items available for loan: Call number: 541.83 8432 (1).

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6.
媒體探戈 / 海倫‧凱茲(Helen Katz)作;林柳君譯.

by 卡茲,海倫 (Katz, Helen) | 林,柳君 [譯].

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 經典傳訊文化公司, 1999[民88]Availability: Items available for loan: Call number: 497.4 844 (3).

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