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行銷管理 : 理論與實務 / 戴國良著. by 戴國良. Edition: 二版Material type:  Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2003[民92]Availability: Items available for loan: Call number: 496 83562 92 (1).
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行銷管理 : 策略、經營與本土實例 / 戴國良著. by 戴國良. Edition: 四版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2005[民94]Other title: 策略經營與本土實務.Availability: Items available for loan: Call number: 496 83562-5 94 c.2 (2).
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行銷管理 : 理論與實務 / 戴國良著. by 戴國良. Edition: 三版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2004[民93]Availability: Items available for loan: Call number: 496 83562 93 (1).
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國際行銷管理 : 臺商進軍國際市場寶典 / 戴國良著. by 戴國良. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書, 2004[民93]Other title: International marketing management | International marketing management.Availability: Items available for loan: Call number: 496 83562-3 (1).
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成功撰寫行銷企劃案 / 戴國良著. by 戴國良. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 書泉出版社, 2006[民95]Other title: Marketing planning proposal.Availability: Items available for loan: Call number: 496 83562-9 (2).
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行銷企劃.完全攻略 / 戴國良著. by 戴國良. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北縣汐止市 : 中國生產力中心出版: 聯經出版公司總經銷, 2004[民93]Availability: Items available for loan: Call number: 496 83562-2 c.2 (1). Items available for reference: 已報銷Call number: 496 83562-2 (2).
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整合行銷傳播 : 全方位理論架構與本土實務個案 / 戴國良著. by 戴國良. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書, 2005[民94]Other title: IMC | Integrated marketing communication.Availability: Items available for loan: Call number: 496 83562-4 (2).
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8.
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品牌行銷與管理 / 戴國良著. by 戴國良. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2007[民96]Other title: BRAND Marketing & Management.Availability: Items available for loan: Call number: 496 83562-10 (2).
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行銷企劃最佳實戰 / 戴國良著. by 戴國良. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 臺北縣新店市 : 商周出版; 農學社總經銷, 2006[民95]Availability: Items available for loan: Call number: 496 83562-8 (2).
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行銷企劃.完全攻略 :架構完整的行銷企劃思路與實務技能 / 戴國良著. by 戴國良. Edition: 修訂一版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北縣汐止市 : 中國生產力出版, 聯經總經銷, 2006[民95]Availability: Items available for loan: Call number: 496 83562-2 95 c.2 (2). Items available for reference: 已報銷Call number: 496 83562-2 95 c.3 (1).
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11.
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行銷企劃管理 : 理論與實務 / 戴國良著. by 戴國良. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2005[民94]Other title: Marketing planning.Availability: Items available for loan: Call number: 496 83562-6 (2). Damaged (1).
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行銷管理實務個案分析 / 戴國良著. by 戴國良. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2006[民95]Other title: Marketing management case study.Availability: Items available for loan: Call number: 496 83562-7 (2).
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行銷企劃管理 : 理論與實務 = Marketing planning / 戴國良著. by 戴國良. Edition: 四版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2012.03Availability: Items available for loan: Call number: 496 83562-6 101 (1).
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