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	1.	IMC整合行銷傳播 : 創造行銷價值.評估投資報酬的5大關鍵步驟 / 唐‧舒爾茨(Don E. Schultz),海蒂‧舒爾茨(Heidi Schultz)著;戴至中,袁世珮譯. by 舒茲,唐 (Schultz, Don E.) \| 舒茲,海蒂 (Schultz, Heidi) [著] \| 戴,至中 [譯] \| 袁,世珮 [譯]. Edition: 初版Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Original language: English Publisher: 臺北市 : 麥格羅‧希爾, 2004[民93]Other title: 創造行銷價值.評估投資報酬的五大關鍵步驟.Availability: Items available for loan: Call number: 496 8738-2 (2). Place hold Add to cart (remove)
	2.	價格最大化 / 湯姆斯‧溫寧格(Thomas J. Winninger)著;蕭羨一譯. by 溫寧格,湯姆斯 (Winninger, Thomas J.) \| 蕭,羨一 [譯]. Edition: 初版Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北縣汐止市 : 中國生產力中心出版聯經總經銷, 2001[民90]Availability: Items available for loan: Call number: 496 83443 (2). Place hold Add to cart (remove)