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科特勒談行銷 : 如何創造、贏取並主宰市場 / 菲利浦.科特勒(Philip Kotler)著;高登第(Danny T. Kao)譯. by 柯特勒,菲力浦 (Kotler, Philip) | 高,登第 (Kao, Danny T.). Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版公司, 2000[民89]Availability: Items available for loan: Call number: 496 8556-6 (3).
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事件行銷一○○(二) / 張永誠著. by 張永誠. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1998[民87]Other title: 事件行銷100(2):.Availability: Items available for loan: Call number: 496 8762-2 v.2 c.2 (2).
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事件行銷一○○ : 造勢成功的一○○個EVENT / 張永誠著. by 張永誠. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流, 1991[民80]Other title: 事件行銷100: 造勢成功的100個EVENT.Availability: Items available for loan: Call number: 496 8762-2 (3). Damaged (1).
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整合行銷傳播策略 : 從企劃、廣告、促銷、通路到媒體整合 / 賴瑞‧佩斯(Larry Percy)著;王鏑,洪敏莉譯. by 柏西,賴瑞 (Percy, Larry) | 王鏑 | 洪敏莉. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流, 2000Availability: Items available for loan: Call number: 496 844 (3).
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成功行銷的典範 / 楊維富等著. by 楊,維富. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1995[民84](1996[民85]二刷)Availability: Items available for loan: Call number: 496 8663 85 c.2 (2).
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行銷36策 : 行銷新銳武器,不戰而屈人之兵 / 邱義城著. by 邱,義城. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流, 民81[1992]Availability: Items available for loan: Call number: 496 8723 (1). Items available for reference: 已報銷Call number: 496 8723 c.2 (1).
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品牌大贏家 : 全球15大頂尖企業傳授品牌成功之道 / Fiona Gilmore編;劉孟華譯. by 吉爾摩,菲歐娜 (Gilmore, Fiona) | 劉孟華. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1999[民88]Availability: Items available for loan: Call number: 496 8434 (2).
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電話行銷 : 解析成功個案的溝通關鍵 / 曼佛德‧菲力浦(Mahfood, Phillip E.)著;林誠譯. by 曼佛德,菲力浦 (Mahfood, Phillip E.) | 林,誠 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民83(民84三刷)Availability: Items available for loan: Call number: 496.5 8875 84 c.2 (2).
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行銷FAA9示錄 : 掌握行銷新趨勢與成功法則 / 陳偉航著. by 陳,偉航. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民83Availability: Items available for loan: Call number: 496 8776 (2).
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